Advice You - Business

Does this sound familiar? You have a newsletter that needs to go out in a few days, but you just can’t come up with a good article to write. You have a serious case of writer’s block. Or, you know you should be add

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing more content to your site on a regular basis to keep the search engines (and of course your visitors) happy, but you just can’t find the time to sit down and write articles every week. There’s an easy solution

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o both problems. Hire a ghostwriter to write the articles for you.

Basically, a ghostwriter is someone that writes articles for you that you get to claim as your own and publish under your own name. No one other t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

han yourself and the ghostwriter has to know that you didn’t write the article yourself. Once you pay for the article, you hold all rights to it and can publish it wherever and however you see fit.

Now let’s talk

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

bout the hard part. How do you find a good ghostwriter? You can start by posting a small project on elance or guru.com. Anyone interested in writing for you can bid on the project and you will get to choose your wr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

iter from the bidders. I mentioned posting a small project because you just don’t know exactly what you are going to get until you receive the finished articles. A small project in elance or guru terms would be abo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t 15 to 20 short articles on a subject that’s either common knowledge, or easily researched. You want to make it worth the bidders (to attract good writers) without having to spend too much per article.

Other grea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t ways to find a ghostwriter is to network with others in your field, ask friends and post on message boards related to the topic you want the articles written about. Just ask if there is someone interested in writ

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng for you. There are also quite a few freelance writers that offer ghostwriting as well. Search for ghost writing in your favorite search engine to find sites like momva.com.

Pricing for ghostwritten articles can

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

range anywhere from $2.00 to $65 per article. Most writers will charge about $5.00 to $12.00. Keep in mind that you will pay less for shorter articles than long ones. The average article size is from 300 – 1200 wo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ds. Shop around, but don’t shop by price along. Like anywhere else you will get what you pay for. Articles in the $2 to $6 range tend to be pretty simple and to be honest quite boring. To get any decent hourly rate

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the writer has to crank out 4 – 5 articles per hour and it will show in the quality of the article. You can however find some great articles in the $8 to $12 price range.

When choosing a writer, start by asking f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or sample articles. Find a few writers who’s style you like and ask them to write a few articles each. You should be able to tell who will work out and who doesn’t. If you have done a good bit of writing yourself,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou may want to provide the writers with some of your own articles before they start, so they can get a feel for your style and personality. Pick one or two writers to write for you on a regular basis. It may also b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e worth staying in touch with the runner-ups in case a writer doesn’t work out, or doesn’t have time for additional projects down the road.

So, will it be worth paying someone to write your articles? It sure does

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or me. Submitting article and adding them to your own site is one of the fastest and cheapest ways to get traffic to your site. When you add the articles written by your ghostwriter to your site, optimize them by a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

particular keyword, or key phrase to get more search engine traffic. Then submit the un-optimized version to the various article directories. As your article is used on other sites and in newsletter the traffic wi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l start coming in.

How much are you paying right now to advertise on various websites and in newsletters? $25 per ad or more? For $25 you can easily get 2 to 5 quality articles from a ghostwriter. These articles c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

an then appear in countless publications and websites over and over again. Don’t forget, your resource box, with a link to your site will be included each time the article is published. Your articles may appear in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

arger newsletters or even print papers and magazines that you could never afford to place an ad in. If you ask me, hiring a ghostwriter and getting more articles with my resource box out there is a great investment

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Let’s look at technical analysis a little closer. We have talked about, in previous articles, basically finding out the high and low

Working from home can have many benefits but it can also come with some distractions you may not have dealt with in a normal work setting. This article tries to pinpoint some of these distractions and give pointers on how to deal with them.

Often I am ask by marketing students to compare different types of advertising a marketing. Once, I was ask a Case Study Question; Which is better Direct Mail Marketing or a Bigger Sign on your business? Well, I said I will answer your question if you give me more details.

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