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  • Advice You - Choosing an Answering Service: Part II

    In my last article, we covered four basics: 1. take advantage of any free trial periods, 2. watch out for long contracts, 3. get references, and 4. don’
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    t be too concerned with high prices. For this article, we will assume that you have diligently followed the 4 steps in the first article and are ready
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    or the next evolution – how to your answering service running smoothly. We will explore a few industry tips & tricks on how to keep your service profes
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    sional and reliable.

    First & foremost, don’t ask too much of your call center. This is not meant as don’t expect your answering service to do their jo
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    , but instead, keep their responsibilities short & sweet. As with any individual, the more tasks they are required to do, the more room arises for erro
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    r. The main point here is “Shortness Equals Success”. What do I mean by that? First, keep your answer phrase short (i.e. how the operators pick up you
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    line). Second, keep the information they gather from the caller at a minimum. Third, make sure your contact information is not a labyrinth of pager nu
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    mbers, e-mail addresses, home phone numbers, and cell phone numbers (i.e. call Jim at home, if he is not there, e-mail him, if he does not respond page
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    im and call his cell phone, etc.). Try to make sure your employees keep their cell phones with them at all times as this seems the best way to keep ste
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ady contact with the call center.

    Second, place regular test calls to your call center. Consider your answering service your employee. As with any em
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    loyee, if left un-supervised, they will start to evolve into a less than model representative of your business. Make sure every 10 or so days you place
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    a test call to your answering service to see how they are managing your calls. Don’t always call at the same time of day, instead try to stagger the ti
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    mes when you call as sometimes the afternoon staff is more efficient then the evening staff or vice versa. If you experience any problems, notify your
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    all center liaison immediately and place another test call shortly thereafter to ensure the problem was rectified.

    Third, make sure you have a healthy
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    relationship with your call center. Treat them as you would treat your own employee. Be friendly and courteous and you will be treated the same. Imag
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ne your own business and your own clients. Are there clients that are never satisfied no matter what you do? Would you rather lose their business than
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    spend 10% of your day managing their complaints? Rather then the “the more I yell, the more efficient they will be” premise, try to base your relation
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    hip on “the nicer I am, the nicer they will be” premise.

    Fourth, perfection is not immediate. Based on the conjecture that your answering service is y
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    our employee, they are probably not going to “get it right” the first time you forward your phones. As with any employee, they need time to grow and le
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    rn about your business and their duties relative to your needs as a business owner. Have patience, be helpful, keep it simple, and they should flourish


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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