Advice You - Business

If you want more publicity, you could be going about it the wrong way. I t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rain a lot of journalists, and here are some things I know for sure.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

li>Their absolute #1 pet peeve is receiving PR pitches, calls, books, etc.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on topics that in no way fit what they do. How would you feel if you were

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sitting at work, too busy to think, and every time your phone rings someon

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is trying to sell you something you don't need? Put yourself in the journ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

list's place.

They delete almost all email messages from PR peopl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

without reading them. Mostly because of their #1 pet peeve.

They

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

trash almost all (I want to say all) faxes without reading them. This is p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t peeve related too.

Spam filters that make them get permission t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

send you an email message get ignored, deleted. They then move on to the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ext expert.

They’re way too busy to return phone calls (although

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

heir voicemail says they will).So knowing all this, what can you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

do?

Do the work to make your Web site come up on the first two pages when

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

they Google your expertise (mine does and I never paid one red cent to mak

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it happen).

You could also sign up for a service that the big boys use a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

www.PRLEADS.com. This is a special service for people like us. Journalist

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

queries come to your Inbox, you respond, and get press...major press. Look

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at your budget and see what you can do without so you can do this. I do no

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

have cable TV, don't spend my weekends shopping, and I eat my own cooking

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Get Quoted In The Media And Make Your Phones Ring Off The Hook

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