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Advice You - Get ?000s In Free Advertising Every Year
It's easier than you think to get very extensive Public Relations (PR) coverage. Which is effectively free advertising to your target audiences, if you do it right! You should realistically try to get ?50k
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
worth of free advertising every year with PR (measured by the equivalent advertising space, so a full page in the FT is worth about ?100,000. If you achieve this, you can probably kick back with a glass o
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
something, for a while at least!)
PR is almost free and is often considered completely unbiased, although this isn't really true. Unless journalists are running a story that they've researched themselves
PR is almost free and is often considered completely unbiased, although this isn't really true. Unless journalists are running a story that they've researched themselves
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
which has a risk of libel, whatever you submit to the media will go through quite a small confirmation process. More often than not, they will just run an edited version of your release.
However, journal
However, journal
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
sts have seen it all before, so they won't fall for anything! And having something unusual and wacky is always great. But consistent coverage is the key to building rapport with your customers.
You could
You could
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
use this channel to educate your customers about new and different products, the benefits of certain services, and “fashions” in the product ranges you sell. Customers often don't know what questions to as
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
, and feel quite intimidated and vulnerable admitting that.
You should also be positioning yourself as an expert. By providing information and answering your customers’ questions, you develop a level of t
You should also be positioning yourself as an expert. By providing information and answering your customers’ questions, you develop a level of t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ust that price can't touch. If you can position yourself in the mind of your customers and prospects as the most professional and caring supplier, competitors wouldn't even be able to steal these customers
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
with freebies!
By explaining the value and focusing on the benefits you've achieved for other customers, people feel reassured and comfortable approaching you. People buy from people they like, and if the
By explaining the value and focusing on the benefits you've achieved for other customers, people feel reassured and comfortable approaching you. People buy from people they like, and if the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
y can relate to you and your testimonials, they'll “like” you.
Use your PR to tell people the reason why. Just by saying “because...”, you overcome huge psychological sales obstacles in your customers' mi
Use your PR to tell people the reason why. Just by saying “because...”, you overcome huge psychological sales obstacles in your customers' mi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ds. Decisions are made on emotion and then rationalised, so this helps with both stages of the sales process. If you're giving away free products, relaunching your brand, recruiting more staff, running spe
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ial offers, etc, tell them why.
When drafting your editorial for the media, never be tempted to make it a thinly veiled sales pitch. As I say, journalists have seen it all before, and their antenna is pri
When drafting your editorial for the media, never be tempted to make it a thinly veiled sales pitch. As I say, journalists have seen it all before, and their antenna is pri
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ed to spot these! Stick to providing useful information and educational tips, or out-and-out news releases about your company.
How do you write strong press releases? The key is to keep it simple. Only te
How do you write strong press releases? The key is to keep it simple. Only te
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ll one story or piece of information at a time. Your release often won't get run in full so explain why, how, when, where and who in the first paragraph, then expand as you write the rest of the release. T
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
is way, wherever your release gets chopped, readers will still understand what you're trying to say. If you are looking for customers to take some action based on reading your piece, also make sure you sta
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e it early on.
Make sure you always focus your articles on the reader, not your business. As with advertising copy, make sure that the benefits of your offering or advice are the focus of anything you wri
Make sure you always focus your articles on the reader, not your business. As with advertising copy, make sure that the benefits of your offering or advice are the focus of anything you wri
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e.
If you can create tips, especially topical ones, these are almost guaranteed coverage! Can you advise on the best way to keep IT running smoothly, reduce office wastage or provide a review of the lates
If you can create tips, especially topical ones, these are almost guaranteed coverage! Can you advise on the best way to keep IT running smoothly, reduce office wastage or provide a review of the lates
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t products in your industry? What about the benefits of long-term stress relief through massage or counselling? Or how to get the best possible results from sales campaigns? Which products you really need
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
or your holiday?
And give some thought to where your articles could run. Although the local and regional papers work well, what else do your customers read? Could you submit articles to Marks & Spencer in
And give some thought to where your articles could run. Although the local and regional papers work well, what else do your customers read? Could you submit articles to Marks & Spencer in
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tore magazine? Or travel publications? What about online e-zines? And don't forget relevant TV and radio shows. Bitesize tips are really good here, because long articles don't translate well in spoken form
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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