Advice You - Business

All nonprofit communication begins with writing. Writing a marketing plan. Writ

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing an annual report, a PSA TV script, a PowerPoint speech, a Web page.

It's a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

challenge to write messages that will stick with people and motivate them. Peo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

le are bombarded with so many messages, how can you try to make sure you penetr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ate through all the clutter? Too often we see nonprofit literature that is inte

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nally focused, or not focused at all, leaving readers grasping for the purpose

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

of the piece.

The key to nonprofit communications can be simplified if you foc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

us on three key questions:

1. Define your audience:
Create a mental pict

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re of one individual. Write personalized language directed at your mental model

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

.

2. Define your purpose.
What do you want your audience to DO?
How

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

do you want them to RESPOND?
• Call for a free brochure?
• Stop in fo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r an initial consultation?
• Visit your website?
• Mail back a reply

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

card?
• Read to their children 20 minutes a day?

Have a clear action

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tep in mind!

3. Make an offer.
• This step is often neglected.
• Th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is step shapes everything else.
• Offers may include: Availability of matc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ing funds to double your donation;
Acknowledgement in your newsletter; A pr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

emium item (mug, tote bag, CD, etc.); Dozens of other standard offers.

If

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you are unsure what you are offering, STOP until you come up with a clear offer

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

If you focus on these three things, the ideas will flow and your nonprofit co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mmunications materials will be easier to produce and more effective, every time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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