Advice You - Business

Awards are everywhere these days. Winning them can further your career, generate positive PR for your company, promote staff mora

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

le, impress potential clients…or simply boost your ego. So if your trophy cabinet is looking a bit threadbare, here are some tips

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

for picking up your share of the glory.

1. Creating a really brilliant piece of work is useful, but not essential. You’d be ama

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ed at the amount of stuff that’s entered for awards that is barely competent, let alone outstanding. Sometimes it even wins a gol

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d.

2. It helps if your company is a big name, preferably one that’s known for creative advertising. It shouldn’t, but it does.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

3. If the piece has had wide exposure it’s better placed than if it ran once in the local rag. Unless it’s not that good in the f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rst place or it’s been over-exposed.

4. Come up with something that really stands out in its environment. All car ads pretty muc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

h looked the same until Volkswagen came along. It can be done, even with the likes of financial, medical, or recruitment advertis

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing. Although the world still awaits truly ground-breaking ads for corporate multinationals.

5. If the criteria are strategy, ex

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cution and results, then that is how your entry will be judged, and you’ll be expected to deliver the goods in each area. If the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

creative was great but the strategy stinks, or you try and fudge poor results, you’ll likely be found out.

6. Ensure the details

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

are right. Correct grammar, punctuation and spelling still count for something, and however good the idea, shoddy art direction

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ill put you out of the running.

7. Make sure the entry goes to the right place at the right time with all the right bits and bob

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s. I recently judged a field of twenty-nine different entries for an award. Three had items missing and one had neglected to incl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ude the work altogether. What a waste of time, effort and entry fee.

8. Get someone who can write clearly and concisely to compl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

te the application form. Don’t exceed the word count, but don’t make it too short either. It looks bad if it’s padded out (and pr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

obably means it wasn’t worth entering in the first place). Remember, you’ve only got a short time to impress – or put off – a jud

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ge.

9. Keep entering. There are so many organisations and publications dishing out awards that you’re bound to win something som

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

time. Even if it’s only Runner-Up for Best Use of Colour in a Small Space in Widget World Weekly.

10. Be lucky. Every year, firs

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t rate pieces of work fail to win major awards, and every year something not so great gets onto the winners’ podium. So good luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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