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Advice You - Garnering Advance Publicity For Your Book
You can begin your publicity efforts even before your book is published by sending out advance review copies (which are copies that are used to proof the book before the final version is published). Generally speaking, most members of the media want finished books to review so they can assure their readers that there’s a finished book available for purchase.
However, I en
However, I en
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
courage you to send advance review copies to all the major trade publications, associations, as well as to the movers and shakers in your particular field of interest. Reviews from book industry publications such as Library Journal, Publishers Weekly, and Choice could give you a great endorsement on future mailings, and quotes from them can be used on your book’s back cove
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
if it goes into a second printing. Their reviews can also generate library sales, because these publications are followed closely by acquisition librarians.
Since they’re geared toward the book industry, these three publications want to get the word out before the general press does. That’s why they require advance review copies and are unlikely to review a book in its f
Since they’re geared toward the book industry, these three publications want to get the word out before the general press does. That’s why they require advance review copies and are unlikely to review a book in its f
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nished form. (However, every rule has an exception. I once notified a reviewer at Library Journal that Nannies, Maids & More: The Complete Guide for Hiring Household Help had been published and that review copies were available, and a reviewer requested a copy and reviewed it for me, even though it was in its finished form.)
I usually wait until I have finished books in h
I usually wait until I have finished books in h
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
and before starting my campaign to the general interest media. Since you’re working on a budget, here’s what I do to save money. I create an A list of prospective reviewers that will receive a copy of the book for review and the media kit to go with it. (A description of what goes into a media kit follows later.) Who makes the A list? It’s a combination of media outlets th
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t will be most important to your marketing efforts and reviewers who will be most likely to give your book a positive review.
Prospective reviewers on your B list will get a “media postcard” that tells a little about the book and asks them to respond if they’d like a review copy. The B list should include reviewers at smaller-circulation publications, those who only mar
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
inally reach the market you’re seeking, or those who’d be less likely to review your book. You’ll probably have some B list prospects you’d like to put on your A list, but economics won’t allow you to do so. Creating a B list cuts down on the cost of mailing books to every prospect, but still leaves the door open to them. Remember, you’d like to get reviews from all these
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
outlets if possible!
Your publicity materials, also known as a press or media kit, will be your first contact with the media and will be sent out with your advance review copies or finished books. Therefore, they should also be “dressed for success,” so take as much care writing and editing these materials as you took on your book. All of your printed materials should fea
Your publicity materials, also known as a press or media kit, will be your first contact with the media and will be sent out with your advance review copies or finished books. Therefore, they should also be “dressed for success,” so take as much care writing and editing these materials as you took on your book. All of your printed materials should fea
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ure either your personal or business letterhead or be printed on stationery that has been designed especially for the project.
You want businesslike quality here. Badly printed materials will leave a bad impression, and handwritten notes, although personal, won’t appear businesslike. However, it’s not objectionable to include a handwritten note that points out some import
You want businesslike quality here. Badly printed materials will leave a bad impression, and handwritten notes, although personal, won’t appear businesslike. However, it’s not objectionable to include a handwritten note that points out some import
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nt aspect such as “author is local” to a prospective reviewer. Keep these notes concise.
You should also include all of your media kit information on your website so that anyone who is interested in either reviewing your book or interviewing you will instantly have access to that information and will have a way to contact you. It’s generally a good idea to include a phone
You should also include all of your media kit information on your website so that anyone who is interested in either reviewing your book or interviewing you will instantly have access to that information and will have a way to contact you. It’s generally a good idea to include a phone
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
number, but most people will be happy to drop you an introductory email through the website asking for more information about you and your book. The wonderful thing about using the World Wide Web is that your website is working for you twenty-four hours a day and compared to printing up a professional-looking media kit, it’s a very reasonable form of advertising.
There ar
There ar
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e also a number of websites that can increase your media exposure. For instance, I’ve developed three sites dedicated to making the task of reaching media people easier for authors. For more details, visit AuthorsandExperts.com and SchoolBookings.com. You’ll find them useful in getting the word out about your book.
Your print-based media kit should include:
• A
Your print-based media kit should include:
• A
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ress release. This is a short article, usually a single page in length, announcing that your book will be published on a specific date (or in the case of completed books, simply announcing that the book is out) and summarizing the notable elements of the book. It’s also good to talk briefly about your expertise with the subject matter.
• A single-page biography. Don’t
• A single-page biography. Don’t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
include a lengthy resume. Stay focused on how your background directly relates to your book.
• A sample of the book’s cover art (you should have about 100 to 500 extra book covers printed for publicity purposes at the time your book is printed) and a photograph.
• If you plan to publish more books, it will be worthwhile to include any brochures or other materia
• A sample of the book’s cover art (you should have about 100 to 500 extra book covers printed for publicity purposes at the time your book is printed) and a photograph.
• If you plan to publish more books, it will be worthwhile to include any brochures or other materia
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ls that you use to market your publishing company.
• A cover letter explaining that you’re sending your book along for review. If you want to increase your chances of having your book reviewed, you must do your homework. Find out who’s in charge of book reviews at each newspaper, magazine, or broadcast outlet you plan to approach. If you’re sending a book to an expe
• A cover letter explaining that you’re sending your book along for review. If you want to increase your chances of having your book reviewed, you must do your homework. Find out who’s in charge of book reviews at each newspaper, magazine, or broadcast outlet you plan to approach. If you’re sending a book to an expe
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t for an endorsement, explain why you chose to send them a book (usually because they’re experts in the field your book covers) and politely ask for comments that you can quote. In this age of litigation, you might also want to create a release form that will give you the express permission to use their quotes for marketing your book. If you can afford the time and expense
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
it’s good to call beforehand to gauge the expert’s interest.
• Many authors put all their media kit materials into a folder. It can be as simple as a colored folder from an office supply store or more elaborate, including the logo and contact information of the publishing company. Since you’re working on a budget, it’s important to remember that a folder is a courtes
• Many authors put all their media kit materials into a folder. It can be as simple as a colored folder from an office supply store or more elaborate, including the logo and contact information of the publishing company. Since you’re working on a budget, it’s important to remember that a folder is a courtes
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
y to recipients to keep your press kit neatly organized, so buy folders with that simple function in mind. A solid-color folder will stand out and allows you to insert a business card over one of the pockets. What goes into the folder is more important than the folder itself.
As for your B list prospects, the media postcards you send them should be professionally written,
As for your B list prospects, the media postcards you send them should be professionally written,
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
designed, and printed. It’s important to put your best face on, since this will be your B list’s first contact with you. Your postcard needs to entice a reviewer to request your book, so include a representation of the cover, a brief (but compelling) description of the book, and, of course, information on how to contact you to receive their review copy.
Once you’ve begun
Once you’ve begun
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
o receive publicity through news stories and reviews, make sure to include photocopies of them in your media kit. Also list any interviews you have given on radio, television, or the Internet. This will show new publicity prospects that other media outlets have already considered your project newsworthy. Bookstores and distributors will also be interested in this fact, too
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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