Advice You - Business

Writing a press release really isn’t that difficult, if you know what you’re doing. Press releases all follow a certain format and once you ha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ve the format down all you have to do is come up with interesting copy. But, like I said, first you must learn the basic format.

Note: Al

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ways write a hard copy press release on your company letterhead or letterhead from the company you are writing about.

PRESS RELEASE! FOR

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

IMMEDIATE RELEASE
This should be entirely in capital letters and centered if hard copy or in the upper left margin if sent electronically

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

.

Contact Information
This is where you place the name of whom the editor should contact for more information regarding the release

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

as well as an appropriate phone number, fax number, and email address.

Headline
A good headline is essential in order to capture an edi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tor’s interest and make him want to read more.

Dateline
Place the name of the city the press release is issued from and the date the rel

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ease is being written.

Lead Paragraph
Begin the lead paragraph with a strong hook to draw the reader in and make him want to read more.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

his paragraph will briefly – in two or three sentences – give the reader all the vital information in a way interesting enough to make him wan

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t to print your story, even if he weren’t to read another word (remember, editors are extremely busy and if you don’t hook them now chances ar

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you won’t).

Make sure you’ve covered the 5 Ws you learned in basic journalism:

•Who
•What
•When
•Where
•Why

Body

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r> This is where you flesh out your release, that is, fill it in with more detail. A common approach is to use the inverted pyramid technique

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of giving the information in a most to least important structure. This is also the place to put in a quote or two if you have them.

Company

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nformation
Also known as the Company Boilerplate, this area is where you get to reveal a little about the company or give a brief company

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

history. This can also be about a company product or service that is relevant to the press release.

Contact Information
Use this area t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

provide the public with the contact information you want them to use; name and phone number of contact person or business, web address, maili

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng address, etc.

The End
In a storybook these words would inform the reader that the story is over but in a press release the end is sig

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

naled a little more professionally. After the very last sentence in your press release simply put three #s, like so: ###

Remember, non

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of the sections need to be very long. In fact, a short press release is more likely to be read by a busy editor than a lengthy one. Just make

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sure you have included all the information needed and that it’s crafted as tightly and professionally as you can make it and then send it off

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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