Tags |
|
|
Links |
|
|
Advice You - How To Get The Most Mileage Out Of Your Press - The Power of Pull Quotes
Being covered by media, whether it is radio, TV, newspapers or magazines is exciting. While it's great to add the story to your clip file (an electronic and print press
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
kit of your media coverage), you're leaving money on the table if you don't work the press you have.
Getting and keeping the Media interested in your product, book or s
Getting and keeping the Media interested in your product, book or s
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rvices requires a continual re-invention of the press you had yesterday, to get more press today. By using a powerful quote from the author of an article about you, you
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
get more than you can imagine.
What is a pull quote? A pull quote is a brief and powerful statement. Here's an example: Last year a client and I were written up in an a
What is a pull quote? A pull quote is a brief and powerful statement. Here's an example: Last year a client and I were written up in an a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ticle for Entrepreneur Magazine, Biz 101, on using a business coach for a start-up business. The article focused on how my client used my coaching to create her business
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
from 0 in sales to over $250,000 in less than 18 months from idea to new product invention in the marketplace. Okay, so that's great, but how can we make it more powerf
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
l. Here's what the journalist said,
"O'Crean's (advice) proved invaluable as a coach, helping Marshall build annual sales to a quarter of a million dollars." Nicole Tor
"O'Crean's (advice) proved invaluable as a coach, helping Marshall build annual sales to a quarter of a million dollars." Nicole Tor
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
res, Entrepreneur Magazine, February, 2006
If the article is left in my clip file, no one would ever see it or get the impact of that statement. For me
If the article is left in my clip file, no one would ever see it or get the impact of that statement. For me
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
it is an awesome marketing tool in building my business. There are however, even more powerful unconscious benefits to this pull quote:
- A powerful third pa
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rty, Entrepreneur Magazine, validates my skill
A pull quote has a long life expectancy, sometimes forever
The imp
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ct unconsciously is immediate upon the reader
The credibility of the magazine is extended to me unconsciously Pull quotes give you leverage
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
to use your current media to land the next story. Add a single line to your bio. For me it says, Featured in Entrepreneur Magazine, which opens doors I
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
can't even imagine.
Take some time to go over the media you have received in the past. Here are some keys to using your press powerfully:
Take some time to go over the media you have received in the past. Here are some keys to using your press powerfully:
- Create a powerfu
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
l pull quote from the article and use it as my example above
Get reprints of the article if possible,
Get permission to use the photo a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
d/or article on your website
Keep copies in your online media center and press kit
Put a link to the article on your website if the new
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s agency has it online
Always lead with the cover of a magazine when presenting the information
Add your press to your bio B
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
doing these simple tasks you convey an important message to the media: I am a reliable source of information, see these other news agencies think I'm okay, you can trus
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t my information.
Finally, respect the press you get. Although there seem to be an infinite number of opportunities for media coverage, most articles only feature one o
Finally, respect the press you get. Although there seem to be an infinite number of opportunities for media coverage, most articles only feature one o
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
two experts in a story. By getting media coverage and using the coverage you have in a powerful way, you make it easier for the journalist to quote you.
PS Did you fin
PS Did you fin
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
d the 5 ways I used my media coverage for extra value? Email me for the answers at Maureen@mymediamatch.com
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/33172/adviceyou-How-To-Get-The-Most-Mileage-Out-Of-Your-Press--The-Power-of-Pull-Quotes.html">How To Get The Most Mileage Out Of Your Press - The Power of Pull Quotes</a>
BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/33172/adviceyou-How-To-Get-The-Most-Mileage-Out-Of-Your-Press--The-Power-of-Pull-Quotes.html]How To Get The Most Mileage Out Of Your Press - The Power of Pull Quotes[/url]
Related Articles:
How To Become An Internet Entrepreneur
Niche Ideas For Online Sites, How To Come Up With Them
Bookmark it:
|