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Advice You - Why Reputation Is Such An Important Business Asset
Over the years I have learned that reputation is a massively important business asset. The reason is easy
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
to understand. People like to feel secure when they make a purchase. Your clients like to know that they
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
are making a good decision whey they purchase from you.
But, what is reputation? A good way to define re
But, what is reputation? A good way to define re
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
utation is: “the visible accumulated effect of your past activities.” Please let me know if you have a be
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tter description.
Why is Reputation so important to a business? Because it is a benchmark against which
Why is Reputation so important to a business? Because it is a benchmark against which
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
prospective client can make a judgement about the quality of service they are likely to get from your or
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
anization.
How do you build a reputation? The short answer is to always do good work. But you can add to
How do you build a reputation? The short answer is to always do good work. But you can add to
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the good effect by finding ways to measure the results you get so that they can be quantified.
Testimon
Testimon
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
als from happy clients are another way to build your reputation and add to the reassurance that a prospec
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
will feel when they are about to purchase from you. Make a point of always asking for testimonials from
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
appy clients. You will find that satisfied clients are more than willing to let you quote what they have
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
said.
Personally I like case studies. They are a great way to build your reputation and also to learn fr
Personally I like case studies. They are a great way to build your reputation and also to learn fr
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
m your successes. Over the years I have developed a really good technique for presenting case studies. I
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
hare this with members of my Marketing Club.
Most people don’t put enough effort into broadcasting their
Most people don’t put enough effort into broadcasting their
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
reputations. If you don’t do it no one else will do it for you. Don’t hide your light under a bush, get
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ut there and tell the world how good you are. People like to hear good news.
One point is for sure, larg
One point is for sure, larg
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
corporations would not spend so much money on Corporate Advertising, PR, Sponsorship and Hospitality if
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
they didn’t believe it to be important to keep themselves firmly in the public eye. If they feel the need
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
to keep boosting their reputations, it must be important for you.
So go to it – write articles, give int
So go to it – write articles, give int
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
rviews, get on your local radio, talk yourself up, tell the world about all the good things you have done
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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