Advice You - Business

Did you ever wonder why your news release never resulted in an article or stor

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y in the media to which it was sent? Or did you ever wonder if the release wa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ever read? Do you know why some news releases always get tossed into the was

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tebasket? Your strategic thinking business coach shares the following several

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

reasons why news releases end up in the trash.

1. The news release was sent

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to the wrong publication, or the wrong reporter at the right publication.

2.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

The only newsworthy part of he news release is at the very end of the release.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

3. There is a complete void of anything newsworthy in the release.

4. The

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

news release has numerous typos, misspellings and grammatical errors.

5. The

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re is no contact information included in the news release.

6. The release is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

written as an advertisement and is full of hype and no facts.

7. The subject

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

line in an emailed release is too long, too vague or looks absolutely like an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ad.

8. The emailed release has an unsolicited attachment.

9. The release w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s handwritten, typed with all capital letters or sent in some hard-to-read or

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uncommon format.

10. Important information was deliberately omitted as a plo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to have a reporter call the writer of the release.

If you would like to lear

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n how to avoid having your news release thrown in the trash, increase the prob

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

bility the releases will be read and used and how a strategic thinking busines

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s coach can facilitate and guide you in that endeavor, please contact Glenn Eb

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rsole through his website at www.prdoctor4u.com or by email at jgeprman@aol.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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