Advice You - Business

Today’s businesses and business professionals wonder how they can possibly know if they

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

need to hire a publicist or a public relations firm. Obviously there are many factors t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

consider when making this decision. To provide some guidance to businesses, here are t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n top reasons that provide confirmation you need to hire a publicist or PR firm.

1. Th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e news releases you have prepared and submitted never or very rarely are used by the med

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a.

2. There is a significant lack of PR savvy internally within your company.

3. You

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

media kits are not designed to be consistent with the firm’s image and are not designed

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

with the flexibility to be tailored to varying media needs.

4. There are no significa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t relationships established with the media and therefore you are easily ignored. And th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re are no solid media contacts lists.

5. There is no real strategic communications and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

public relations plan for the company.

6. The efforts put forth in opinion pieces, “pit

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ch letters” and actual media kit content are totally ineffective.

7. There is no follo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

-up on any news releases, story pitches, etc.

8. Your competitors are constantly in th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

print and electronic media and you are nowhere to be found in the media.

9. You are t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

urning down interview opportunities because you are not prepared and do not have someone

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to manage the interview requests.

10. You are not benefiting from increased awareness

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f your business, products and/or services through exposure in the media.

If you and you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r company identify with these reasons and are unsure of what to do, how to do it, when t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

do it, and who to do it with, please contact Glenn Ebersole through his web site at www

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

prdoctor4u.com or email at jgeprman@aol.com to learn more about working with the media

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Stamps are authorized impressions or marks used for the prepayment of a tax or fee. It is an official mark or seal indicating an approval, ownership, or payment of tax. The history of stamps can be traced back to the sixteenth century. The first official royal mail office was opened in England in 1516. Later, mail was required to be paid for by the recipient rather than the sender; this system proved too problematic for everyone because of the resulting preponderance of undelivered mail. The concept of adhesive postage stamp was introduced by James Chalmers in Great Britain in 1834. Brazil issued stamps in 1843, and in the United States, the adhesive postage stamp was officially issued in 1847.

Rookie mistakes. We are all guilty of them. Whether it's letting a client slide without a contract, entering a long-term agreement with a vendor we soon come to loathe, underpricing our products or services, or allowing someone to get too far behind on their invoice before we cut off the faucet...each mistake hurts. If we are lucky it only hurts our pride, but quite often we get burned - that is, we take a hit in the pocketbook, too. Something most small business owners cannot afford. The important thing is - what will you do now?

IT professionals need to maintain their business just like everyone else. It is because of this that they must design business cards in a way that are professional yet attract attention. The following tips will help IT professionals design their business cards in a way that will help them get more business.

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Advice You - Your PR Doctor's Ten Top Reasons To Tell You It's Time To Hire A Publicist or Public Relations Firm

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