Advice You - Business

Public relations or PR is the best way to build your personal or professional brand.

Many people think PR is a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bout 'spin' but it is about building strong relationships with all your important stakeholder groups.

How can

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou build your brand using PR? Here are the second seven of 21 tips.

8. Arrange For A Speech

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Public speaking positions you as a recognised authority, is a "one to many" marketing activity and has the twi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

benefits of credibility and visibility.

Use public speaking to gain valuable PR before, during and after your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

speech.

9. Make An Analysis or a Prediction

This is always newsworthy. Why not leverage yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r expertise?

One of my clients, Charlie Gunningham from aussiehome.com is at the cutting edge of what properti

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es are for sale in the affluent western suburbs of Perth because they run an internet portal for more than 170

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eal estate agents.

They are the first to pick up real estate trends and Charlie uses this expertise to make pr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

edictions about housing prices. A subject everyone is interested in!

By the way, he predicts Perth prices to r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

se ten per cent over the next 12 months.

10. Announce An Appointment

Most newspapers, inter

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

al newsletters and internet sites have an appointments section. This helps build both your internal and externa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l brand.

11. Celebrate An Anniversary

Hold some special events and celebrate. Design a spec

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

al logo or sticker.

12. Create An Award

Always good for internal and external brand buildin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g with many outstanding examples, including everything from the Oscars to the Nobel Prize.

13. Hold a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ontest

Again good for internal and external brand building with many examples to model your contest

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

on, from employee of the month to sales superstar.

14. Stage a Special Event

Events managem

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nt or events marketing is one of the fastest growing forms of PR, with everything from megaevents such as the C

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ricket World Cup through to a small local community event or business seminar.

What event could you hold to bu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ld your brand?

(Source: Adapted from Public Relations: Strategies & Tactics Wilcox et al. 1995, p.300

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In business as in life, forces are at work that determine the outcome of things. These psychic forces create winning or losing games.

As far as small business marketing goes, the more innovative you can be, the better. Which is why more and more people are discovering that if they’re serious about marketing their small business effectively, it’s time to get personal.

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Advice You - 21 Proven Ways To Use PR to Build Your Brand - Part Two

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