Advice You - Business

A well-written press release can go a very long way – it can get your website free traffic, free inbound links, and long-term publicity. If you want editors to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

even consider carrying your story, then you should NEVER rush when writing it. Even the smallest mistake can take your online release from the inbox to the tr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sh bin. The best thing to do is hire a professional who has been writing press releases for years. If you do not have the budget or do not trust others to repr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

esent your online business, though, you should at least keep these things in mind:

1. Editors are trained to sort out embellished press releases, so be as acc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rate as you can be. Even free news distribution sites sometimes verify dubious claims before approving a release for publication, so be sure you can support yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r claims with facts. If you are launching a new online store and you only have 400 items for sale, for example, do not write a press release that says you have

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

thousands in inventory. Not only will news distribution sites reject your story – your site may also earn the reputation for misrepresenting its content, hurt

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng your business in the long run.

2. Check your grammar. Editors read through hundreds (if not thousands) of press releases every day. Make their life easier

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd improve your chances of getting published by checking your grammar. Your press release must read well, must be written in the active voice, and must be free

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of misspelled words (use your spell checker!).

3. Write a compelling title. Make sure that your title is newsworthy and written in the present progressive. W

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ONG TITLE: “A new software will be launched by Company X.” CORRECT TITLE: Company X set to release new software (or better yet, name the software). In short, y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur title must give the reader the main point of your press release. In press release writing, there is little room for creativity – editors are looking for str

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

aightforward statements. Give that to them and your press release should be approved.

4. Your first paragraph (called your ‘lead’) must be especially flawless

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

If the lead reads well, the press release is as good as published. It should contain the four W’s and one H: what, where, who, why, and how. Remember that pre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s releases are not like feature stories – there is no place for ambiguity. Your lead should be a complete summary of your whole release. An average reasonable

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

person can get the gist of your entire report even if he only reads the lead.

5. Leave contact details. The editor may want to contact you for distribution is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ues, to ask if they could shorten your article, to request for an image to go with the report, etc. Also, people who come across your press release may want to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

know more about the product you wrote about or may be interested in doing business with you. So do not forget to put your name, your company’s name, your URL a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd your email in your press release, usually at the bottom part (mark it ‘contact details’). If you want to, you may even leave your business address and phone

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

number. Be sure at least an email you intend to use for a long time, so that even if you switch phone numbers or move to a new office, you can still be reached

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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