Advice You - Business

Do you ever notice or even pay attention to how many times your competition appears in the media? Did you ever wonder how or why the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

same professionals are interviewed as experts in the media? Do you realize the positive impacts that can result from your visibilit

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y in the media? Well, if you have noticed and do realize the potential benefits of media attention, what have you done about it?

If

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you want to increase your visibility in the media, then you must commit to implementing some simple strategies to do so. Your strat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

egic thinking business coach offers the following seven (7) simple strategies to gain media attention and visibility.

1. Make yours

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

elf and your company more visible to the media by speaking, writing articles and volunteering.

2. Get your name and the name of you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r company on the Internet. This will increase the probability of being contacted by the media.

3. Write letters to the editor on t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

opics you know something about and can provide some insights and useful information.

4. Commit to establishing yourself and your co

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mpany as a media resource, an expert on certain topics, so they will consider contacting you when doing stories on those topics.

5.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Write and submit news releases and/or media alerts to the print and broadcast media.

6. Write tips articles in an interview format

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

with you featured as the expert on a topic you know well and submit is as a news release.

7. Create and send a media kit with a bi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ography, photograph, background information on your company, samples of other interview and a news release.

Always remember that it

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is not the media’s job to promote you and your company. However, if you can help journalists by providing valuable content of intere

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

st to their audiences, you will get attention. On the other hand, if your approach the media with the idea that they will simply pre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sent your advertising message, you will not get the kind of attention you are seeking, Instead, you will continue to see those other

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

professionals and their companies in the news!

Your strategic thinking business coach encourages you to use strategic thinking in th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e development of your strategic media relations. If you would like to learn more about attracting media attention, gaining positive

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

visibility in the media and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Gle

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

Seven Simple Strategies To Increase

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Your Visibility In The Media By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Even the biggest multinational company has humble beginnings. Many of the brands and companies that are known all over the world started as a small family business. A number of these companies have achieved success after they have franchised their own businesses. Thus, if you dream of becoming big and successful all over the world, you might consider franchising your business. Before you get excited over the prospect of franchising your business, however, you should first consider if your company is ripe to undergo such a big a step. Your business is ready for franchising if it possesses the qualities enumerated below:

Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it.

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