Advice You - Business

A press release follows a simple and fairly standard form. Those who receive press releases demand simple, straight-forward, and interesting releases and those who del

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

iver such press releases stand the best chance of having their story become published.

Preliminary

Whenever possible the press release should be writ

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

en with a company logo at the top of the page. If a logo or company letterhead paper is not available, then the release should be printed on white paper with black ink

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and with a simple, basic font. The paragraphs that make up the body of the release should be double spaced, and the release should ideally fit on a single page. If a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

econd page is needed, it should be clearly labeled as the second page.

The words, “Press Release” should be located at the top of the page, and it should be in all cap

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tal letters and in bold. Next follows the company’s contact information; name, address, phone number, website address, and email address on single spaced lines.

If th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e press release is available for immediate release, it should be written in capital letters directly above the headline, or the release date should be written if it is

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ot available for immediate release.

The Body

The headline is the next component of the release and it is often the most important element of the rele

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

se. It should be centered and in bold. The headline needs to capture attention quickly while being short and to the point. A sub headline, if needed, should be cente

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed beneath the headline and written in title case with both upper and lower case letters.

The first paragraph of the body of the press release follows the headline and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sub headline. It begins with the city and state of the release’s origin and the current date. The press release is about an important and timely news item. It is a n

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ews article about a new event, new information, a new product, or a new publication. The first paragraph contains the important information about who, what, where, wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n, and why, and it should be written in a straight forward style.

The second paragraph presents the human interest side of the news event without hype or exaggeration.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

It explains in detail about why the reader should care about the event and how it will affect them. This paragraph is the place to include a personal touch such as a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ood, short quote.

The third paragraph is the place to present a call to action. This short paragraph tells the reader what they should do next. It presents the oppor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

unity for the reader to take action. If there is not a call to action then this paragraph is not included.

The last paragraph is sometimes called the boilerplate, a f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ew sentences of standard text that are used repeatedly on similar press releases that are submitted by the company. This paragraph describes the company and what it do

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s.

The Ending

Following the last paragraph the symbol “# # #” is used to signify the end of the press release and it should be centered.

The last el

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ment of the release is a sentence which gives contact information in case the news agency needs to contact someone about questions or inquiries.

A well-written press r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lease will convey the important information to the news agency in a readable, interesting, and professional manner, and will result in the publication of the news event

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Press Releases: Writing a Great Press Release

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