Advice You - Business

After you have written a press release and get it published, it is time to start over with a fresh one, right? Not

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

so fast. You can recycle your press releases and still get very valuable free publicity.

One effective way to do

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

this it to add a link in your email signature. You can simply put in a sentence saying you were featured in the lo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cal paper or boast that your company was in the New Yorker magazine. If the newspaper or magazine has a link to th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e article, put that in your signature as well so anybody who is interested can read the press release without havi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng to search for it.

Also, use your press release for free publicity at your website. Post any favorable articles

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

that have been written about you or your company, with permission, of course. Or, write favorable articles yoursel

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. That way you know you have full rights to the content. It is a wise move to put a press release kit right on you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r website for media relations. Often, before a reporter will commit to doing a story, they will check out the webs

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ite. A media kit is a way to knock your creditability up a few notches as well.

Reprints are another way to recyc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

le for free publicity. Send copies of newspaper stories to editors of other media with a letter stating that ther

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e is another angle of the company that wasn't pursued. Also, send reprints of local newspapers to national publica

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tions. By sending articles in trade publications to editors anywhere, you can increase your press release range.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Once a press release is done about you or your company, follow up with a letter to the editor showing a different

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oint of view. This increases the number of people who will read about you. Sometimes, the editorial page is all tha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t people have time to read. If they come across your letter, they may go back and read the original press release.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Another very handy way to get your name and image out there is through testimonials. You may be able to pull quot

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

es from people who have tried and love your product. Use them everyplace you can, web ads, print ads, press releas

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

es, etc.

Also, offer testimonials to others talking about how much their product has enriched your life. Add your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

photo to the quote a long with your business name and website. This will be a great source of truly free publicity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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