Advice You - Business

Press releases are a great way to get free publicity. One of the main reasons is because readers

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

don't regard a press release as an advertisement for your company. There is usually a favorable i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mpact when a person reads a press release because an advertisement is just skimmed over most of t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he time.

There are some 'rules' for press releases that you are going to want to follow if you wa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t your press releases to get publish more often than not.

The first guideline is to use letterhea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d. Make it look professional. If an official letterhead is not available, use your company logo a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd as much information as you can fit on the page. You want to be able to be contacted if the med

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a has questions or need clarification on your press release.

The next thing you want to make sure

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you put in your release are the words "Press Release" so the reader knows what they are looking

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

at. If you want it to go out ASAP, put the words "For Immediate Release" or for future date, "To B

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Released On" and the date so they know not to release it before the event has taken place.

You

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

will want to come up with a headline and sub heading that are eye catching. If you can't get the e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ditors attention, your chances of getting published go down considerably. You want the editor to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

know that the story will be interesting to their readers as well.

Keeping the body of the press r

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lease double spaced and a maximum of three pages. If you can get your point across in less than t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hree pages, by all means, do it! You don't want to come across as a rambler. When you reach the co

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nclusion of your release, add ### under the last paragraph. This is a signal to the editor that t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e press release is finished.

Also, you will want to keep the press release light and easy to read

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. Try to stay away from too many industry terms that the layman will not understand.

Once you get

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the hang of it, you will see that putting out a press release that gets published is quite simple

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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