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Indian press has such a deep influence over the lives of people that the Indians trust their media more than their government in terms of news authenticity. A survey shows that the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

most preferred medium of news in India is television (about 37 per cent), followed closely by newspapers (at 36 per cent). Then comes radio at 7 per cent and news magazines at 4 p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r cent. Thus, media training is a must to handle the Indian limelight.

Surprisingly, Indians trust local newspapers, television, and radio more than news websites and blogs. So th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pressure is on for Indian reporters to produce engaging news stories every hour.

The Most Prominent Newspapers Of India

In most of the Indian households, the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ay starts with a morning cup of tea, along with a newspaper. They are an integral part of the lives of Indians.

In a survey of Indian newspapers, the Hindustan Times (www

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hindustantimes.com), published from Delhi, came up as the largest circulated single edition daily with 1,175,339 copies followed by the Ananda Bazar Patrika, published fro

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Kolkata with 1,130,167 copies. The Times of India, published from New Delhi and printed at New Delhi and Sahibabad came third with 1,102,772 copies. The Times of Indi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, the most read English daily in India (www.timesofindia.com), having eight editions with a combined circulation of 2,771,669 copies, came first among multi-edition dailies.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he Dainik Jagran (www.jagran.com) in Hindi having 15 editions, claiming a combined circulation of 2,483,432 copies stood second. Dainik Bhaskar www.bhaskar.com

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Hindi) with 16 editions and a combined circulation of 1,901,384 copies, occupied the third position. The Economic Times, Financial Daily (www.economictimes.com)

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ells 400,000 copies. The Economic Times is the most preferred daily reaches by the business population.

India’s Most Influential Magazines

Busines

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s Standard (www.business-standard.com), Business World (www.businessworld.in), and India Today (www.indiatoday.com) have a strong grip over the Indian audien

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e. They touch the lives of the Indian public with their accurate reporting and leave room for the reader’s views on current issues.

The Most Popular TV Shows Of India
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rong>

Aaj Tak (www.aajtak.com) currently dominates the Indian media. It is the most preferred and trusted news channel among the Indian audience. Then comes DD TV, followed by Sun
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
TV, Star news, NDTV, AIR, Zee news, and BBC.

The Indian media has captured the interest of Indian audiences by its various TV shows featuring famous personalities from diversified
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
fields, shows on lifestyle, and other entertainment topics, including serious shows airing people’s views, problems, and controversies. Shows like the Big Fight, Seedhi Baat, Speci
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
l Correspondent, National Reporter, and others have rocked the newsrooms of India. The latest rage is crime shows and those discussing the law and order problems of cities.

A majo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ity of the Indian people trusts the media seeing them as credible news providers, believing that the media brings them closer to the freedom of speech and their own culture. They f
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
el that they can voice their opinions through the media. However, many viewers find a substantial amount of western influence in Indian media.

Indian media has reached the pinnacl
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
of performance and will continue to reach new heights. Hence, it becomes all the more important for you to take media training and develop a healthy relation with the Indian media

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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