Advice You - Business

Business cards are one of the most common and seemingly un-creative communication tools in today's business world. This is exac

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tly why you should make your business cards stand-out, and make an extraordinary and lasting impression compared to the competition for attentio

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

.

Also, advanced printing and design techniques are found in most printing houses, and their cost is more than reasonable.

Following are some

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ideas to get your business card the attention it deserves!

Cards as collectible items: Print a "series" of b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

siness cards. The entire series would include the same basic information on your business services and contact details. However, you should crea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

te some 10-20 variations of the cards, and encourage clients, suppliers, partners, etc. to collect these as they would collect other collectible

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

items.

Each variation of the card could highlight a different product or service that you sell, could include a different imag

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e, a new success story, a quote related to your business or market, and so on.

You might also offer a prize for those who manage to collect the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

full series (and make some variations of the cards more rare and harder to obtain).

Cards supporting your chosen charity
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ng>: Social awareness is a growing concern of businesses world-wide. It is also recognized as an important part of public-relations efforts. Why
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
not show your concern for good causes on your business cards as well?

You could print on the back of the cards a sentence such as "We supp
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
rt the [your chosen charity] fund. Join us - call this number to donate...".

"Client in the center": M

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

any businesses claim to place their concerns for their client's needs in the center. You could emphasize such a message if you leave room in the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

center of your business card, and fill-in the client's name and company before handing them their personalized and client-focused version of you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r business card.

This could be integrated, for example, in your job title - e.g. "David Brooks, Client Manager for Palmer Enterpri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es, Inc." (emphasized part is filled in by hand).

Cards with basic tools of trade: Many professions hav

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e basic tools of the trade. Architects use rulers and measure angles, bankers calculate interest rates, tailors write down various measurements,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

etc.

You could include some of these basic tools on your business cards (perhaps on its back-side). The best approach would be to identify and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

design a simple and re-usable tool, that may be used often by the person you give the card to. This would make them look at your card and use it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

time and time again. They would also associate future needs related to that line of work with that tool on the card and with your name.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Creative Ideas for Business Cards

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