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Advice You - How to Kill Yourself with Press and PR
Have you ever heard that you can kill yourself with the press? The press may not be expecting gratitude, but can be reluctant to overlook poor business manners.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
How can you kill yourself with press and PR?
1. When a writer approaches you for a story, look them suspiciously in the eye and ask why they did not go throu
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
gh your PR person.
2. Angrily intimate that they are trying to sell you ad space. When reassured that this is not the case, explain to them that this has happe
2. Angrily intimate that they are trying to sell you ad space. When reassured that this is not the case, explain to them that this has happe
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ed to you before and wasted your time.
3. Ask them what their “reach” is. If only statewide, tell them you just went national. If national, you just went inter
3. Ask them what their “reach” is. If only statewide, tell them you just went national. If national, you just went inter
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
national.
4. Ask them to send you the questions in advance.
5. Don’t prepare. It is not up to you to contribute an interesting perspective; it is up to them t
4. Ask them to send you the questions in advance.
5. Don’t prepare. It is not up to you to contribute an interesting perspective; it is up to them t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
find it.
6. Steer the discussion towards how difficult it is in your profession. Express regret that you did not make the kind of money that the others did wh
6. Steer the discussion towards how difficult it is in your profession. Express regret that you did not make the kind of money that the others did wh
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
o worked on the project. Refuse to acknowledge the other team members, because they have gotten enough.
7. Do the interview, but do not respond to repeated req
7. Do the interview, but do not respond to repeated req
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ests for agreed upon photographs. Print deadlines can always be extended. You are a busy professional.
8. Send photographs by e-mail that open to 1”x1”. It wor
8. Send photographs by e-mail that open to 1”x1”. It wor
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ked fine for you on your machine. Maybe someone in-house can fix it.
9. If asked for a professional headshot, provide a grainy full-length candid shot, complet
9. If asked for a professional headshot, provide a grainy full-length candid shot, complet
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
with “fig leaf” pose. Have the flash burn interesting detail into the background.
10. After agreeing to and sitting through an interview for a story (in a pub
10. After agreeing to and sitting through an interview for a story (in a pub
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
lication that heavily uses photography}, wait until deadline, then have your assistant follow up by saying you do not have rights to use the pictures.
11. Sugg
11. Sugg
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
est that the writer contact the photographer for you to see if he will make an exception to your contract and their copyright. If not, shrug.
12. Agree to a st
12. Agree to a st
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ry, but never actually schedule the interview. Ask the writer/reporter if they have a deadline. Say holidays are a tough time to meet.
13. Ask for a review of
13. Ask for a review of
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
the copy before it goes out. You might want to make some changes.
14. Ask for copies of the story after it comes out. The reporter won’t mind going to the stor
14. Ask for copies of the story after it comes out. The reporter won’t mind going to the stor
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
for you.
15. Tell the writer that you too, could be a writer. If you just had the time.
16. Ask the writer if they get paid to write. Express surprise that t
15. Tell the writer that you too, could be a writer. If you just had the time.
16. Ask the writer if they get paid to write. Express surprise that t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
hey do, in a must-be-nice kind of way.
17. Never acknowledge or thank a reporter or features’ writer for doing a story on you. Heck, you are the news – they sh
17. Never acknowledge or thank a reporter or features’ writer for doing a story on you. Heck, you are the news – they sh
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
uld be happy you granted them the time.
18. Don’t return calls for fact check. Let it roll to voice mail. You have clients to meet.
19. If doing a phone inte
18. Don’t return calls for fact check. Let it roll to voice mail. You have clients to meet.
19. If doing a phone inte
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rview at an agreed upon time, keep the reporter on hold. Let them listen to your message looping with jazzy music.
20. Offer the writer’s services free to your
20. Offer the writer’s services free to your
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
clients. Let the reporter know you told the clients to expect a call.
21. When the article comes out and it is gorgeous, slap it on your website and ask for a
21. When the article comes out and it is gorgeous, slap it on your website and ask for a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
nother.
No names are used, but do you recognize yourself? Remember two things when dealing with the press. Business etiquette counts. Business etiquette counts
No names are used, but do you recognize yourself? Remember two things when dealing with the press. Business etiquette counts. Business etiquette counts
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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