Advice You - Business

As the publisher of a women’s business magazine in Alberta, Canada, I dredge through hundreds of press releases

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

regularly with my eyes glazed over.

Why are they glazed over? Well everyone pitches their product or service

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

with boring news releases about how successful they are being a mother and running a business. If that is the c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ase then I want to see the proof in the pudding. Give me concrete examples of your success!

Are you still frust

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rated because you are only one of the few people who know about your fantastic business? Get exposed! You don’t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

need a publicist to get publicity, but you do need to communicate what you are doing with the press.

Strip For

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Me - Please!

Now when I say strip for me, realize this is a metaphor and not a request! (I am getting too old f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

or that kind of stuff.)

What I mean is cut out all that drop dead boring drivel that distracts from the details

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of what you are trying to tell me and spice it up a bit!

Get noticed!

Please realize how many new businesses

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

send out these releases everyday and then try to figure out how to get noticed among this quagmire. Stand out, d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o something different, make a statement that jumps off the page!

Here Are 5 Tips On How To Write A Press Releas

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e:

1. Don’t make it about you. Make it about what problem your business solves.
2. Don’t send it to everyo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ne and their dog. Only choose the media person who works on the community of your business targets.
3.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Provide some tips on how to solve a problem for the media audience for free either in your press release or by

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

driving them to your website.
4. Use a quote from someone who has experienced this problem and found a sol

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ution in you.
5. Reinforce the facts and then be ready and available. The person who is interested in your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

release may only call once and may have to fit you in quickly. Don’t make them wait.

Finally, if this is enoug

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

h to get your buns in gear but you still need more, check out www.ezinearticles.com and search for Press Release

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s or go to www.PublicityHound.com and sign up for their regular tips and for goodness sakes - read them!

So st

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

op waiting and get to it! Chin up, boobs out – you can do it. It may take a few tries but it can really pay off.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It is a common trait in today's fast paced market that organisational growth can happen in rapid, large bursts. Being able to effectively manage your business during times of crucial development plays a very important role in shaping your future prospects. Human Resources, by the very nature of the phrase itself, is one of the most integral parts of which a business or organisation is made up. In times of growth, both large and small enterprises need to be able to focus on their business strategies rather than being hampered down with issues on how to develop and maintain a supporting infrastructure for such growth. In cases where your entrepreneurial endeavour was once a solo act, you might suddenly find yourself in the situation where you have to hire additional staff members to help manage your workload. Having to deal with this new growth and the added pressure of HR engagements can prove to be unnecessarily time consuming. In medium to large enterprises, where human resources tend to become decentralised, a restructuring and upgrading of HR management might prove to be beneficial to the streamlined growth of the company. It is in cases such as these that the option of outsourcing Human Resource management becomes a viable, if not necessary option to the effective and healthy development of a company.

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