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Advice You - Smart Media Communications; Part 1 Introduction
One of the most powerful things you can do to promote your business or project to the general public is to secure publicity at the local, regional and nation
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
al level. Very few people know how to get publicity, how to write a press release, where to send it to get the right decision-maker looking at it to book an
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
interview. Getting publicity is not that difficult if you know how to write a professional press release and where to send it for coverage.
The reason peop
The reason peop
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
le get publicity is that they have done something worthwhile, something beneficial to people, something that will improve people’s health and well being or p
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ovide information that will make them smarter, better consumers. Getting coverage by the media is simply a way of telling the world you did something worthw
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hile or great. And if your story/topic benefits people, newspapers, radio and TV stations will cover you. Why? The media wants to benefit their audience wi
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
h informative, sensational or controversial news and information and they are always looking for story ideas!
Many people fail to realize that the media mus
Many people fail to realize that the media mus
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
t fill up print and airtime with topics that interest their readers, listeners and viewers. Without people, the media would just be static on the TV. What
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
most don’t realize is that the media is always looking for people to interview for newspaper articles, radio talk shows and TV appearances. In fact, they ne
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ed you and your story almost as much as you need them. This is especially true during the summer months when many media staff are on vacation and audiences a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e lower due to good weather. Even during the summer months, publicity can put you, your business and your product in front of millions of people who may be
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
interested in your offering, service or special cause.
There are 30 major cities in the U.S. known as the TOP-30 media markets. Areas like New York, Chicag
There are 30 major cities in the U.S. known as the TOP-30 media markets. Areas like New York, Chicag
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
, Boston, Dallas, Detroit, etc. These population centers have in excess of one million people and getting publicity in them is like hitting a home run consi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
dering that paying for the same exposure through advertising would costs tens or hundreds of thousands of dollars. Publicity is not free because it requires
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
your time to develop the press releases, contact the media, send out the releases, follow up and perform the interview. But that is small change compared to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
the effect publicity can have on your cause.
Because publicity is so important to almost everyone and especially small businesses I will be writing the Sma
Because publicity is so important to almost everyone and especially small businesses I will be writing the Sma
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
t Media Communications series in the coming days. This series will cover the fundamental issues you need to know to get the publicity you are seeking and wi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ll cover the areas of the media markets, writing press releases, contacting the media, how to schedule talk show interviews, how to do national radio talk sh
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
w interviews from home and much, much more. So if this is something of interest to you, keep your eyes on my articles because I intend to release the series
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
throughout week December 18-23. There will be lots of good information to help you.
To your success! Copyright © 2006 James W. Hart, IV All Rights Reserve
To your success! Copyright © 2006 James W. Hart, IV All Rights Reserve
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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