Advice You - Business

Publicity should be a part of every business marketing plan for their business or book. As a n

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ew author, it can mean a sharp increase in sales. For a new business, it can create word of mo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

th and more customers. For an established business, it can augment your current advertising an

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

save you money, while increasing sales and brand recognition. We all need more good publicity

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Sometimes it is hard to look at your business and figure out exactly where the opportunity is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Here is a short list ( there are many more) of ideas that you can use to get the publicity

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ou want.

A) Your Organization: Many organization are set up to take advantage of Free PR oppo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tunities. For example NAWBO has a section on their website where you can contact the PR commun

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ty, share success stories and provide media interviews.

B) Your Contests: Many businesses hav

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

contests. The contest itself is not media worthy, but by connecting with something topical or

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a non-profit organization you can make it newsworthy.

C) Blog Comments: We all read at least

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

one blog. Next time do not just lurk( read and go away) answer, post a questions, make a comme

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t. These comments are easily read by the search engines on the web and make you more visible.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o not forget add your URL!

D) Product Placement: Get your product on a TV show as part of the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

show. You can list your product with a placement agency, or call a producer and offer your pro

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uct as a giveaway. If you know a drama or comedy movie producer, see if you can get your produ

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t on the set as part of the show.

E) An Unusual use of your Product or Service: If someone us

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s your product or service completely differently than what people usually use it for, it’s a g

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

od springboard for publicity. Go back over the testimonies and good reviews you have gotten an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

see what you can use.

This is just the tip of the iceberg. I hope you make 2007 your PR year

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The medical treatment business has changed significantly in the past few years. It presents many administrative difficulties during the preparation of insurance policy procedures and dealing with complicated claim forms. To avoid these complexities, doctors look out for outside help, and hire representatives to advise them, attend insurance company seminars, and provide them with regular financial reports. This is called medical billing outsourcing. It has become a thriving business in the modern age.

It's an age-old American story. A business dream is born. A few dollars are borrowed. Years later, millionaires tell the tale of how they almost didn't take the big risk. So it goes for Pizza Hut.

A long time ago, I bought a piece of mountain land for future use. I intended to build my getaway cabin on it. The salesman was sure to tell me how good an investment it was, because land in the area was increasing in value. That was the justification I needed to buy what I already wanted. But what he also did is the basis for this piece.

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