Advice You - Business

Gift Guide Marketing can be one of the most powerful and easy to achieve forms of marketing and public relations for small busines

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s owners with unique products. While traditionally these gift guides are thought of as just a holiday phenomena, gift guides happe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n year round. If you aren’t taking advantage of this form of marketing then you are probably missing out on some great opportuniti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es.

Valentine’s Day (February)

Gift guides will focus on products that guys and girls can give to each other. W

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ile this is traditionally a great time for “romantic” items such as perfumes, underwear, sex toys, flowers, hand-made cards, choco

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lates and clothing, increasingly gift guides are including personal tech items like digital music players and video game systems.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Mother’s Day (May)

Gift Guides for Mother’s Day obviously are centered on gifts for mothers. These can include

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

gardening, cooking, clothing, makeup, jewelry and perfume items. In addition, like Valentines Day gift guides, women are increasin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ly becoming interested in personal technology gifts.

Father’s Day (June)

Items considered for Father’s Day gift

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

guides are really important if you have “summer” products like grills or high-end electronics, but can include a wide range of ot

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

her items including personal technology, video games, home recreation items such as pool tables and arcade games. Additionally, if

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you market cars and automotive products this is probably your best chance to get it in a guide.

Graduation (May / June)<

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

strong>

This is a great place for items appealing to people going into the workforce, but doesn’t need to be totally serious eith

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

er. Good items for Graduation gift guides include briefcases, pens, computers, cell phones, portable electronics, urban furniture

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that is perfect for small apartments and of course, video games.

Winter Holidays – Christmas, Hanukkah, Kwanza etc. (Nove

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mber / December)

The Winter Holiday Gift Guides are the super bowl of gift guides. Virtually every media outlet from the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

USA Today to niche cable channels and most magazines will have at least one gift guide. Large media such as national newspapers an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d online magazines usually have more than one. Additionally, this is a great time for high-end as well as items that anyone can af

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ford.

Planning for all gift guides should begin at least 3-4 months early, except for the Winter Holidays. Since the Winter Holid

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ay Guides are so huge, planning usually starts in July or August for large magazines and national newspapers such as the USA Today

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Advice You - Gift Guide Marketing, Not Just Holidays Anymore

Related Articles: