Advice You - Business

Do you know what to do when your nonprofit receives negative, or just incorrect, coverage in the media? Getting the media to cover yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur nonprofit is only half the battle. Take the necessary steps to control the media’s message and maximize the benefits of that

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

coverage by training and preparing your staff to handle the press.

Max King, Heinz Endowments president and former Philadelphia Inq

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

irer editor shared some insightful tips on maximizing media coverage from his days in the newspaper world at the recent Communication

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s Network conference in Chicago, Illinois:

Be open and honest in your media work. Nonprofits and foundations should balance the cont

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ent in all public communications, including media relations to include what is working and what is not. If you don't cover what is no

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

working, and how your organization is striving to change that, the press will.   

What does this mean for your nonprofi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t or foundation? Here are some subjects on which you should communicate proactively so that you control the message when and if you a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re covered by the press:

Your organization didn't make fundraising goals this year.
Your organization is under inves

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

igation by the authorities.

You are cutting your staff by 50% due to funding cuts and will have to cut services accordingly.<

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

/li> Provide periodic media training -- training leadership and staff in key messages, how to sidestep traps set by overly agg

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ressive reporters and how to get your organization's message across no matter what they are asked.  

Do you want newspap

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r coverage that reflects what your spokespeople actually said? Would you like TV stations to use your colleagues' best quotes? Then m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

edia training is your best bet. Make sure you train regularly to keep media skills sharp and messages current.

Strengthen internal c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ommunications so that your organization's leadership and staff are aware of what's coming and why. Make sure they are not surprised b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

their own institution.   

I'd go beyond King's suggestion to recommend that you develop a media update plan detailing h

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ow often and via what medium you'll inform key staff and board spokespeople on organizational news. Your plan should include regularl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y scheduled updates and emergency alerts.  

I recently recommended that one nonprofit client set up a Monday morning sta

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

f-wide email update on high level news only. This brief email comes from the president and has worked well to brief those who do spea

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

k with the media while ensuring that other staff feel included and are aware of news that might impact their work. It's working great

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Postcards, like posters, are printed materials that allure its audiences because of its visually stunning graphics. It’s a medium that communicates by using images that can indeed speak a thousand words.

Acrylic fibres are synthetic fibres derived from polyacrylonitrile. By the process of free radical polymerization, the polymer for the acrylic fibres is formed. During polymerization process of chemical reaction, three-dimensional networks of polymer chains are formed. These polymer chains are then treated with polymer solvents such as N, N-dimethylformamide or aqueous sodium thiocyanate resulting in the formation of Acrylic Fibres.

Rather than try something once, twice, or even three times, if the goal is big enough, pursue your targets with a long-range focus. When you land them, it will be worthwhile.

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