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PR is often thought to encompass just real life media such as newspapers, magazines and the web, but there’s a whole world of online

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

PR that needs attention as part of your business growth.

Why Online PR is so vital

Think about what happens when someone reads your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

name in a magazine or newspaper. Unless it’s a household phenomenon such as Crown paints or Paris Hilton then chances are they’ve go

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t to now only remember your name but also the web address too. I don’t know about you but I can think of countless occasions when I’v

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e come across a business’ name in a magazine at the dentists waiting room or a friends house, thought to myself 2I’ll have to take a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

look at them I get back to the office” and promptly forgot all about it.

Online Pr and marketing promotion means that your name and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

website address is already there in fro0nt of your potential customer. All they have to do is click on it. What could be simpler than

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

that?

It’s a Virtuous Circle

Write more articles; get mentioned on more websites and you’ll attract more people to your site. Get m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ore people coming to your site and you’ll be more likely to appear higher in the search engines when people search under your keyword

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s and phrases. How cool is that?

You can’t get much Cheaper than This

In the world of business promotion online Pr and marketing is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

as cheap as it gets. No investment in designing funky brochures, no paying out for high quality and expensive stationery, or exorbit

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ant postage charges. A quick email accompanied by the relevant documents – press release, photographs, articles etc – followed up wit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

h a phone call. All it needs is your time – a small investment for such a potentially huge return.

It’s Easy To Track

Whilst it’s h

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ard to know who came to your site through what article and which offer tracking online pr and marketing is easy. If you’ve access to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our web statistics you should be able to see the addresses of the sites where people are coming from – and watching how those figures

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

correspond to the efforts you are putting in. And, on that note..

You Can Also See Who’s Buying

If you’re getting a lot of click t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hrough from one particular site but no one’s buying you can take a look at why –are they clicking through on a message that doesn’t r

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eally convey what you are selling. Equally, the sites where people are coming to you and buying are the ones that need your attention

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. Look at ways that you can strengthen your association with and appearances on these sites through mews items, articles, competition

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s, postings in the forums, comments in the blog etc – and also look for other similar sites where you might the same level of success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Why PR is a Vital Part of your Online Marketing Promotion Campaign

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