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Advice You - Body Language Tips for News Interviews
Body language has been on display since caveman days. But people in business constantly ov
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
erlook the tell-tale signals they send to reporters. When a journalist arrives at your of
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ice for an interview, they will be sizing you up from the moment you meet. Are you happy
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
to see them? Are you relaxed? Have you offered them tea or coffee? Be open and enthusia
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tic. Resist the temptation to stand in the corner with your arms defensively crossed. Fo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
the reporter, this is like an open invitation to be hostile!
A much better option is to
A much better option is to
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
project warmth and sincerity. Greet the reporter with a smile, a firm handshake and stead
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
eye contact. Show genuine interest in the reporter and their work. If they warm to you,
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
you'll be less likely to face negative questions.
Once the interview is underway be aware
Once the interview is underway be aware
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
that the reporter will interpret certain body language isigns. These include:
crossed ar
crossed ar
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s: defensive
eye rubbing: doubt, disbelief
eye rubbing: doubt, disbelief
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
>
hand to cheek: evaluation, thinking
ear pulling:
hand to cheek: evaluation, thinking
ear pulling:
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
indecision
open palm: sincerity, honesty
tilted
open palm: sincerity, honesty
tilted
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
head: interest
seated legs apart: relaxed, open
pinching nose bridge: negative evaluation
locked ankles: ap
seated legs apart: relaxed, open
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
pinching nose bridge: negative evaluation
locked ankles: ap
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
rehension
patting hair: insecurity
tapping fingers:
patting hair: insecurity
tapping fingers:
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
impatience
During television interviews, be sure to look at the reporter not at
During television interviews, be sure to look at the reporter not at
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
he camera. This is the most commonly asked question during media training workshops. Als
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
o, try to be expressive and open with your hands. Lean forward in the seat to project ent
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
usiasm. And most of all, be positive - smile regularly to convey confidence and sincerity
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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