Advice You - Business

I'd like to share with you a strategy for combining search engine optimization with online PR.

As you probably know,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gaining inbound links to your website helps increase your search engine visibility. In fact, the age of a website an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the number of links coming in are Google's top two criteria for ranking a site. There are even companies who perform

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

link-building services full time!

So, let's look at a way to combine PR with link-building. It's called the optimize

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

press release, and when done right it can give you direct exposure and search engine boost, all at the same time.

<

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

>The Optimized Press Release
Did you know you can submit a press release online (with keyword-rich links to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

our website) for only $80? It's true, and it's a tactic I use about once a month for publicity, direct exposure, and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

yes ... SEO benefits.

I use and recommend PRWeb.com. You can submit a release there for free, and they'll allow you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

link to your website. But if you do an $80 upgrade, you can hyperlink some of the key phrases within the body of you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

release. Remember, links to your website with key phrases in them are the brass ring of SEO.

When posting a release

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

pay close attention to the notes in the right column of the submission form. That's where they tell you the rules fo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

headlines, summaries, body, etc. It's also where they tell you the linking formula.

PRWeb.com also has a rule about

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

spreading your links out. Here it is verbatim: "To avoid having your release placed on editorial hold please limit yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r links to 1 link per 100 words of body text. This policy is in place to protect the link value of the links that you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

include in your release and the value of links within the PRWeb Network."

Value of an Optimized Press Release
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

We talked about the value of inbound links from other websites to yours. We also talked about how links with ke
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
words in them outweigh links with only the web address. Well, when you publish a strong (newsworthy) release through
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
RWeb.com, it will be distributed all over the web to news sites, blogs, RSS feeds, etc. If you have links in the rele
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
se, all of those websites are suddenly pointing to yours with keyword-rich hyperlinks!

* Copyright 2006, Brandon Cor
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ett. You may republish this article online provided you keep the byline, the author's note, and the active hyperlinks

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Advice You - How to Combine PR with SEO for Maximum Online Exposure

Related Articles: