Advice You - Business

If you are going to continually toot your own horn; then you need to know that there is a right

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

way and a wrong way. Let’s say you own a business or run the marketing department of a corpora

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion and you'd like to do a little public-relations and a little publicity for your company or y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ourself. Let me give you some tips on Self Aggrandizement 101; Patting Yourself on the Back in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Style.

You see, if you are going to pat yourself on the back and promote your company then you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

must tell the customer or consumer and even your employees, associates and vendors how this won

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

derful thing that you are doing or have done is going to benefit them; How does this help them?

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Next, if you're going to tell people how great you are and your wonderful achievements and acc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mplishments in your company then you also need to tell them about the hardships you had to endu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re and the kryptonite. No one wants to hear a story about Superman without the kryptonite.

If

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you sound too great you risk the likelihood of people considering that what you are talking abo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t is merely PR and hype and you might risk making them feel inferior. If your company appears t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

oo big for them and grandiose then in a way you are telling them that they are not needed anymo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e. In fact you are telling your customers that we don't need you because we are great without

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ou and that sends the wrong message.

Self-aggrandizement is okay if it's done correctly and th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ere's nothing wrong with promoting a little bit of community goodwill or goodwill in the indust

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y through public-relations programs or a little bit of publicity. This is all good and it is r

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

commended in all the marketing books.

Just be careful that when you do toot your own horn that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you tell the other person why this is so good for them. If you don't tell them why it is good

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

for them they may miss the point and just call you a Braggart. Please consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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With all the environmental controls on t mining operations in the United States and the lack of mining controls and other onerous regulations in other countries we have rendered our mining uncompetitive in World Markets. There is no way for a US based mining operation to receive a comparative ROI in within our borders.

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Advice You - Self Aggrandizement 101; Pat Yourself on the Back in Style

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