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Public relations for bridge builders is very important and it make

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s sense that all the people in the local area understand the need

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

for such infrastructure projects. Often, bridges while they are b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eing built cause traffic jams and upset motorists. But if the bri

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dges are never built then the problem will get worse until there i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s a worst traffic jam which cannot be solved.

Public relations fo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r infrastructure projects include pre-notification of the project

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to the public and an overview of what this project means to the ec

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

onomic vitality of the area and the traffic flow. A proper public

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

relations program when a bridge is necessary should not cause any

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hardship or negative publicity.

When a bridge building project do

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es cause negative PR it is usually because things were handled inc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

orrectly. It makes sense for Bridge builders to have models that

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

they can display at the City Hall, the public library and other po

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tential places where people will see them such as a regional mall.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

In doing this it helps the public visualize what will be done an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d what things will look like when they're all completed.

Public r

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

elations and community goodwill for Bridge builders is important t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o decrease the negativity and get citizen buy-in so there are no p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

roblems down the road. Perhaps you will consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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