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Public relations for a winning sports team might sound easy but actua

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lly it is not that easy. The reason is because when you are winning

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

everyone is trying to knock you down and as your players become more

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

successful and popular, the media looks at them with more scrutiny an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d if something minor happens the media can blow it out of proportion.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

If your team is losing and one of your players gets a drunk driving

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ticket then no one seems to notice, but when your team has been winn

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing all season even if an assistant coach gets a DUI it could become

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

big news and hurt the image of the team.

Some people say that all in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

news is good news. But when you are running a professional sports t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eam that is not necessarily the case. And when you are out winning th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e paparazzi is out to get you and they get a lot of money for those p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hotos when you make a mistake too.

How can a public relations team c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ome up with a public relations strategy which takes all this into con

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sideration and still develop community goodwill in the middle of cris

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is management? Is not easy but with the right team behind the scenes

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

it is possible.

Public relations for a winning sports team when don

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e correctly can fill up the stands and when done incorrectly it reall

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y does not matter to the public if you are winning or losing because

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the media has got you by the balls. Please consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Public Relations for Winning Sports Teams

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