Advice You - Business

Law-enforcement agencies, especially police departments often get a bad

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rap and a bad reputation due to negative publicity or mistakes that migh

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

have been made in the field. Sometimes these stories get rather embell

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

shed and it is not the Police Department's fault. Sometimes perfectly ho

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

est police officers are made to look like the devil and the mass media h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ysteria runs away with a story based on a short clip of a video, which i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

limited in length and does not show the whole picture of what happened.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

It is important for law enforcement agencies to be out and about and re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

pected by the public. Whereas some people who receive a speeding ticket

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

are angry at the Police Department, the first time something happens to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

them the police are the first people they call. It is a love-hate relat

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

onship with citizens often and law enforcement and that is too bad. Cle

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rly it does not have to be that way.

Police departments should form com

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

munity policing units that improve visibility and understanding. Educat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

onal programs in the schools are also important for police departments a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d they obviously will help when it comes time for witnesses to come forw

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rd.

Law-enforcement agencies should always be on good terms with the lo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cal media and have open communication lines. They should also promote a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

very strong and robust public relations program so that they do not fall

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

victim to hearsay when problems arise. Please consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Public Relations for Law Enforcement Agencies

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