Advice You - Business

Bottled Water Companies are well advised to participate in large

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

events and promote a strong public relations campaign. Do you run

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the marketing department for a bottled water company? Have you s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e the recent backlash from environmentalists about filling up the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dumps and landfills with plastic bottles?

Have you read the rep

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rts on plastics and recycling? Have you considered how to address

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the issues that plastic bottle caps often end up with so much ba

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

teria on them that they defeat the safety of drinking bottled wat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er? Have you seen how cities are fighting back saying their water

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is just as pure or that you should not drink water that is too fi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ltered? And what about those reports about decaying plastic getti

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng into the water in the bottle?

Obviously, these issues are tak

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng a toll on sales and therefore a good public relations campaign

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is indeed needed to combat these negative issues in the media wh

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n it comes to bottled water. It therefore makes sense to get busy

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and perhaps even hire a community relations team or contract wit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a public relations firm to insure that your Bottled Water Compan

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y does not become the target of a boycott or public relations dis

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ster in crisis mode. It makes sense to get busy now to prevent pu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

blic attacks on bottled water today. So consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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