Advice You - Business

How can county governments maintain a better public relations ima

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ge and keep up with the community goodwill necessary to enhance p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

blic support in their endeavors? How can county agencies and Coun

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y Boards of Supervisors maintain the peace and yet also serve in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n authoritative manner without being second-guessed on all the is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ues?

It is well known is political circles that all politics is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ocal and obviously you cannot always have an amicable solution to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

all parties of a hard to make decision and nothing is ever black

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd white or cut and dry. In fact, County Supervisors must balance

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

public concerns of all types, stay within the law and make sure t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

at the media does not turn against them on the issues.

To keep e

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ven the most heated debates in line good public relations is impo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tant and thus there needs to be a strong effort to go out of the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ay to maintain that. County Supervisors can do many things to ins

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re that the public realizes that they have the publics best inter

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sts in mind.

Setting up citizen committees and giving them credi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

is one way. Maintaining close relations with service clubs, cham

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ers of commerce and other non-profits is another way. But most of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

all they need a good public relations program in place to assist

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n getting the word out to the media. Please consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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