Advice You - Business

Have you thought about using radio to spread your message? Did you know you could? Just follow these simple - The Radio Rules.

Rule #1 – Water Cooler Talk

Radio sho

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ws don’t want to make you filthy stinking rich unless they get something out of the deal. They want a great interview that generates water-cooler talk all over the ci

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ty. The most important phrase to a radio host is… “Did you hear the guest Wayne Kelly had on his radio show today?” This kind of PR is priceless. If you can help a ra

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

io show achieve it, you will be booked. You have heard radio and TV promote books, gadgets, TV shows or, people with wild achievements…but how can YOU get on? You m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ay have a new Internet site or maybe you are a life coach. If you can entertain while educating, you can get on the radio. This leads us to…

Rule #2 – Solve a Proble

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

m

If you don’t have a specific topic that can get you on radio, start with this question. How can you solve a problem for the masses? Don’t look too far for this ans

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er as it is right under your nose. What is the most common problem or question you hear from your clients that you are great at helping? Chances are that’s your topic

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. But make sure this topic has mass appeal. The more people it affects, the better your odds are of getting on the radio to solve it.

Rule #3 – Be Passionate

Now th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

at you have the topic, the next and most important challenge is delivering your message with great enthusiasm. The Crocodile Hunter was the master at this. He makes y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

u watch him because of his enthusiasm. Jim Cramer from CNBC’s Mad Money is brilliant in his delivery of stock information. He’s brought the passion of sports to the s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tock market and you can’t help but remember him. When Dr. Phil came on the Oprah show for the first time, he stood out because he seemed to not care what people thoug

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ht. He just told them the truth. So be true to your message and personality and deliver it with passion and enthusiasm!

Rule #4 – Act Immediately

When do you contac

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the radio station? Keep your ears open and if you hear a topic that falls under your specialty umbrella…make the call and offer your services.

An example:

The othe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r day on my radio show, I talked about a recent survey that said women are now doing 50% of marriage proposals. I can’t help but wonder…are they going through all the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pressure that us men have to go through? How about the one knee thing?

If your business has anything to do with men, women or relationships, you could have used thi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

as a golden opportunity to grab some radio time. You could have called the radio station and said, “I’m a therapist and I will do a mini survey locally and report th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e results.” Then you hit the streets and ask the questions. You could survey your clients for 1 week or anyone else with a heartbeat.

As a radio host I would have

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

loved someone calling the radio station and offering to do this for me. It would have also put a local twist on a national topic and would have put your name out to 8

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

,000 people and put you on my radio show website. Opportunities for PR are everywhere. You just need to learn how to act on them. So listen and call whenever you th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ink…Hey I could talk about that! What do you have to lose? If they say yes…100,000 people may hear about you. If they say no…you’ll survive.

Happy Radio!

Wayne Kell

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As an entrepreneur, Terry Hart is a good one. His emphasis is on win/win. He cares about the people he does business with and is passionate about fulfilling their needs as well as achieving his own bottom line. Terry has a creative and dynamic personality that exudes enthusiasm and charm.

What does FedEx, Pfizer, Wachovia, 3Com, Mellon Financial, Shurgard Storage, Sempra Energy and Proctor & Gamble have in common? Technology decisions will outlive the tenure of the management team making those decisions. Why do only 10% of public companies have IT Audit Committee?

Booklets are such powerful marketing vehicles because they allow you to educate your customers and maintain long term contact.

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