Advice You - Business

Are you using a wire service to extend your press release distribution? Your organization should be c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

apitalizing on this well-priced means of transmitting your press releases directly into newsrooms, ne

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ws and information databases, and to other newshounds.

Journalists use the wire services night and d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y to find other perspectives, locate experts in a particular field, and catch up on key issues. By us

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing a wire service, you make it easy for reporters and other media professionals to find your news. Y

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ou're going to where they are, every day. Many journalists rely greatly on web access to the wire ser

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ices to scan releases.

When you're selecting a wire service, make sure to check on rate structures.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Take a look at BusinessWire, PR Newswire, and Ascribe. BusinessWire and PR Newswire price according t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o geographic distribution. Ascribe prices distribution at a flat fee of $375 for national distributio

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

, discounted if you're a member and purchase a distribution package for five or more releases.

Most

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

wire service distribution fees are lower when you opt for multiple release distribution or become a m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ember. Make sure that you are comparing like services when you evaluate release distribution pricing.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

One inexpensive way to get wide distribution for your release is through a local distribution of you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r release on BusinessWire or PR Newswire. A nationally distributed release, for instance, through Bus

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

iness Wire is $476. But a local distribution, such as Dallas, costs $96. For that $96, you reach loca

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

TV, radio, and newspapers, and you get full web distribution. That means that when you pay for the c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

heapest local distribution, your release still appears immediately on AOL, Yahoo, FT.com, CBSMarketWa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tch, Hoovers, Lycos, and NewsAlert, in addition to going to the region's TV and radio stations and ne

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

spapers.

(NOTE: Prices quoted above are for distribution of a single release with Business Wire's 20

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

% discount for nonprofit organizations. BusinessWire users must pay an annual membership fee of $100.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - How to Get National Press Release Exposure for the Cost of a Local Announcement

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