Advice You - Business

Anytime you are considering a public relations program or a communi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ty relations strategy you need to be careful that you do not look s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

elf-serving. Instead you have to work towards the middle and develo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

p more win/win strategies, which makes sense. In other words do thi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

gs, which will be noticed, do the most good for others and bring in

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

new business. It makes sense to support the community and your cus

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tomers who support you all year around.

Public relations is not di

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

fficult, but it is best to not follow the norm; in other words do y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

u best to think outside the box and participate in that, which is n

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ewsworthy too. As long as you are going to be giving away money, pr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oducts or services make sure you do this where it will do the most

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

good and be good for your company and brand name as well.

You publ

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

c relations programs and community efforts do not have to cost you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a lot to be effective and sometimes those things, which cost the le

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ast are indeed worthy of major consideration. The goal is to create

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a positive for the group you are assisting, that it relates to and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

with your customer, while driving business to you through community

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

networking and strengths your brand. It should do all these things

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and if it does not, then think of a different program that will an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d participate in that with your energies. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Public Relations and Tactical Strategies Considered

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