Tags |
|
|
Links |
|
|
Advice You - Public Relations and Reporters
As a reporter I always get a kick out of hearing about the secrets of success used by pirates of the public relations world, all the special methods and techniques implemented by these crafty folks to get their press re
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
leases published and the story about their clients into the promised land of print or television media.
What stills surprises me the most, speaking as a professional who has worked on both sides of the fence -- yes, I
What stills surprises me the most, speaking as a professional who has worked on both sides of the fence -- yes, I
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
have a lot of experience in the land of public relations, too -- are the tactics these people use and the promises they make to their clients, offering them the moon and stars if they sign with them.
Let’s face it, pre
Let’s face it, pre
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
s coverage is golden. There’s nothing more valuable than a member of the media taking you and your story and presenting it to thousands of potential clients and customers. The very fact that a reporter takes the time to
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
put your story in print means you are respected, are offering something no one else can and that you are doing something so absolutely right that it can’t be passed up -- or at least that’s what the reader of said piec
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
will believe.
Reporters can be a special breed (yes, I’m referring to myself here). We love it when someone comes to us with a great story, with all the ducks in a row, all the facts ready to go. We want the simple an
Reporters can be a special breed (yes, I’m referring to myself here). We love it when someone comes to us with a great story, with all the ducks in a row, all the facts ready to go. We want the simple an
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
swer to a complicated question and we want it now. We want interesting stories about people, communities, businesses, everything and in our hectic lives, want them now, before deadline and we want people who are going t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
o help us find those stories -- today. Plus, if someone wants my time for an interview, I want to know they’re prepared to take my time.
And they have to give me respect. I’ll give them that time if they give me their
And they have to give me respect. I’ll give them that time if they give me their
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
respect. If not, they get a lot less of my attention. It’s pretty well understood in my world that people in public relations use us as their tools, devices in which to help them make more money and bring their clients
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
a respect from the general public. Honestly, though, sometimes people have to come to me more than once before I find the importance of their story and hit me over the head a couple times and establish a relationship wi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
h me, and over time, I, as a reporter, will have your back.
But when I’m used as a tool, as is the case far too often, mostly by public relations professionals offering their clients the world, I give them very little
But when I’m used as a tool, as is the case far too often, mostly by public relations professionals offering their clients the world, I give them very little
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
of my time, if any, simple as that.
That said, press releases, and public relations professionals who are honest and passionate about you and your business and its story should certainly work with you to try and get yo
That said, press releases, and public relations professionals who are honest and passionate about you and your business and its story should certainly work with you to try and get yo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
u coverage. But, by no means can they guarantee you coverage. It’s impossible. If someone tells you they can, walk away and buy yourself a cup of coffee with the money you saved by not going with them.
Also, press rele
Also, press rele
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ses and press materials do not have to cost a lot of money to produce. In my opinion, people should not be getting charged $25, $50, $75, $100, $150 an hour or any other grossly over-priced amount to create a press rele
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ase and send it out for you. Sure, they have the contacts, but they’re not working six or eight hours on your release. It might take an hour to create, perhaps two.
Instead, go with a public relations company that char
Instead, go with a public relations company that char
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
es a flat fee; a company that’s going to do the same for a lot less, one that’s not going to treat you or the press like tools at their disposal.
Actually, because of everything I’ve already explained here, it’s one of
Actually, because of everything I’ve already explained here, it’s one of
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
the reasons I created PublicityParadise.com.
We charge a flat fee to write a press release no matter how long it takes to write, another flat fee to distribute the release online and another flat fee to distribute it
We charge a flat fee to write a press release no matter how long it takes to write, another flat fee to distribute the release online and another flat fee to distribute it
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
manually to print, radio and television outlets. Each flat fee is only $50. At a $150 total for all three options, that price is unbeatable anywhere in the country.
Plus, I understand what reporters and members of the
Plus, I understand what reporters and members of the
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
edia want, what they’re looking for and how to give it to them in their language and I work to build relationships with members of the media in your market so that over time, they will always be receptive to your needs
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
and maybe, they’ll start calling you directly for a news story like I do now with some of my sources.
To learn more, simply click on www.PublicityParadise.com
To learn more, simply click on www.PublicityParadise.com
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/33477/adviceyou-Public-Relations-and-Reporters.html">Public Relations and Reporters</a>
BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/33477/adviceyou-Public-Relations-and-Reporters.html]Public Relations and Reporters[/url]
Related Articles:
How to Turn Customer Complaints Into Gold
Handling Tough Questions from Tough Audiences
The Dark Side of Management: People are Selfish and Greedy
Bookmark it:
|