Advice You - Business

Public relations and goodwill of your brand often involves strategies which

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

include endorsements from celebrities and sports heroes and in these contrac

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ts there are always clauses of moral turpitude and in these clauses often ev

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

en if the claims against the person are not proven the company or corporatio

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

providing the endorsement can cancel the contract and get as far away from

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that person as possible.

For instance OJ Simpson was never convicted but ob

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

viously Hertz Rent-a-Car did not want him running thru any more airports for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

their commercials any longer right? We have seen athletes and celebrities do

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

some down right stupid things from drunk driving, throwing M-80 Fire Cracke

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rs into a crowd to literally punching someone out on camera.

Although profe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sional athletes are among the top industry where corporations look for endor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sements from a public relation standpoint they are also the most problematic

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. Perhaps it is all that testosterone running inside of their bodies that a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

llows them to be such great athletes and unfortunately seems to also get the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in the most trouble.

Corporations that use athletes and endorsements must

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

understand that those athletes are also roll models for younger generations.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

If those role models are fouled out and cause problematic situations in wh

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ch their integrity is questioned or in which the mass media hysteria revisit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s their lack of moral character and judgment, it is generally time for those

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

corporations to cancel such endorsements. Please consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Public Relations, Endorsements and Moral Character Considered

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