Advice You - Business

Public Relations with the local community is very important and a very powe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rful method to increasing sales and profits. But certain types of companies

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

are tough to develop public relations campaigns for. Lets take office supp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ly companies, sure you can donate office supplies for needy children going

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ack to school, but that will cost you money and real costs and the more you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

donate the more they will ask for next year too.

May I suggest joining a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mobile neighborhood watch patrol with your office delivery vehicles, they c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

an watch for crime as they are on their normal deliveries. Why would an off

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ce delivery and supply company join in a business crime watch group? Well l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ets us take look and consider the following.

OFFICE SUPPLY COMPANIES: All

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

these companies park their trucks in shopping malls or Industrial areas and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

due to Internet sales and delivery they are buying more and more trucks to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

supplement their brick and mortar stores. These trucks do have two-way comm

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

unication and are happy to participate in the program. After all, less vand

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

alism is better for their business and their customers also will be happy t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o see that they are helping. Also do remember that many of these stores may

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

put the flyers for your program in the bags of their customers during check

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

out. And many of these stores have copying services and can even print the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

flyers for you.

If you run an office supply and delivery company perhaps

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you might consider this as a possible PR campaign, so think on this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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