Advice You - Business

Packaging is in the news almost every day. Not in the obvious sense where the package is the focus, but behind the scenes playing an integral role in the st

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ory. The problem is most people aren't aware of packaging component and don't understand the importance of its function.

Consider these recent headlines:

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Consumers Want to Know What's Sweetening Their Foods

Nanotechnology Passes First Toxicity Hurdle

Aquamantra Gives the Gift of Luck to This Year’s Nominees

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

There is nothing mentioned about the packaging in the headline, but when you delve into the article you find out that packaging has a role to play in the o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

utcome. I joke about all the "I Hate Packaging" articles out there, but seriously this topic has not died. We can go from the Oyster Award to Wrap Rage, but

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it is unlikely that people will stop loving to hate packaging.

Since it won't go away, how can you use this to your advantage? The media, generally, tries

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to portray two points of view. Knowing that, you want to position yourself to get your name out there and to be the one they call when they want an explanat

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on as to the positive aspects of your type of packaging.

If you have been reading my column for any time at all you will remember that in January I offered

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

my predictions for packaging trends for 06. Some of these are controversial issues that are still in the limelight right now. Just remember there are two s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

des to every story.

So think about the positive spin on your product packaging. How can you take a media hot button issue or an innocuous subject and turn

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

it to your marketing advantage?

You have to make them seek your advice and explanations. The problem is that the media doesn't understand the issues of pac

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

kaging either. That means that you are going to have to spoon feed them as to why this is important. I like to use the following factoids when I need to get

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the media's interest in a hurry.

• Packaging is the third largest industry in the US.

• 10% of every dollar spent at retail can be directly attribut

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ed to packaging.

• The packaging industry employs over a million people.

• Without a package, you can't have a product.

These facts always open doo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s beginning with some dialogue. So start watching for those articles that are subliminally talking about packaging. Get your ducks in a row and see how you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

can piggyback off of them for some media exposure. Keep these hot button issues in the forefront and create an angle for yourself or your company to tell t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e other side of the story.

• Anything to do with green packaging or the environment;

• Anything to do with Wal-Mart and packaging;

• Anything to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

do with hard to open packaging (yes, I know lets beat a dead horse);

• Anything to do with RFID and packaging;

• Anything to do with nanotechnolog

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and packaging.

If you are still brain dead for ideas, go back and look at my blog topics at http://packagingnewsyoucanuse.blogspot.com/

They often cover

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

controversial packaging issues. Finally, give me a call and I will tell you what's hot in packaging and what's not -- and the packaging trends of the future

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You trust your briefcase to hold your working life. Yet it gets banged, jostled, knocked around, even wet, especially in the crowded city. When you finally make it to the office, or return home, there is always an anxious moment, opening the lid and waiting for the results inside.

Create a product and you can sell it again and again to serve more customers and multiply your profits.

Developing the questionnaire is undoubtedly the most important part of conducting a survey. The quality of the questions will determine the quality of the results and the effectiveness of your survey...

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