Advice You - Business

If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a publ

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ic relations specialist to get national and international media coverage. By hiring a public relations pro, you will be assured of getting releases to the industry trade media about that hot new product yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u are featuring. The trade show media will also be invited to your trade show booth for an interview with your company executive.

Be sure to keep in mind that a valuable and important publicity task is to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

create a comprehensive media kit. The kit should include background specifics on your company as well as an outline of your new product features and benefits. You should send this kit out in advance and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

also have it on hand to give to media trade show booth visitors. The press kit makes it easier for the media to write about the details of your story and learn why your news is meaningful to a broader aud

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ience.

Your trade show exhibit publicity campaign must begin with finding the right news hook or news angle. Your publicity team will help you craft and package your trade show news that makes sense for

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the trade show media to cover. And, in order to obtain trade show exhibit coverage, you need to plan ahead. Your media relations contact needs time to identify the trade show media that will cover your u

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

pcoming trade show.

Sending out media invitations to a specified media list with an invitation to visit your trade show exhibit booth with an offer to interview your firm’s spokesperson is critical. Your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

publicity person also needs to establish advance contact with the trade show media staff to learn what information they are sending out. It is also helpful to obtain the trade show pr staff’s specific me

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

dia list that covers trade show online, broadcast and print media.

It's critical for your publicity person to learn the story angles that the trade show PR staff might be pitching. This helps your pr age

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nt avoid making a duplicate pitch and gives them the opportunity to piggyback your specific news to the general trade show theme. If one of the trade show pr staff’s angles is compatible with your company,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

product or service, you can hitchhike on the trade show PR efforts. Distributing your company news to the trade show PR staff is also extremely valuable as they often field media requests. They then wil

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l be able to refer the trade show media to your trade show exhibit when a reporter is looking for a case study or a specific story.

According to Trisha Britt, owner of Britt & Associates, an award-winning

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

trade show public relations agency based in Mill Valley, California, there are specific steps to follow when working with trade show media. They are:

Begin by preparing a press release to announce an in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

triguing aspect of your trade show exhibit. Be sure to include your trade show booth number. Give editors and producers specific reasons why they should visit your trade show booth and interview your co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mpany spokesperson.

Do you have a new product or service to announce, a new member of the management team to introduce or a point of view that you are taking on an industry issue?

Also, suggest setting u

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

p a specific time for an interview with an expert from your company. Prepare a list of topics your executive can cover. At the minimum, make your executive give you a two hour window of time to be availab

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

le at your trade show booth. Try to schedule interviews about 20 minutes in length, and make sure your executive is suitably attired for a photo or video shoot.

Britt has handled a variety of clients in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Oakland, San Jose, Fremont, Hayward, Cupertino, Milpitas, Palo Alto, Santa Clara, Sunnyvale, Foster City, San Pablo, Daly City, San Diego, Sacramento and throughout California.

By having the media cover y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our trade show exhibit, you will expand your trade show exhibit story to a wider audience and develop ongoing contact with the trade show media for continuing news opportunities. It is a win/win situation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Get PR for Your Trade Show Exhibit

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