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Public Relations can be done for nearly any type of company. And to illustrate and illumina

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

te this point let us consider a most unlikely candidate. What about a Street Sweeping Compa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ny? Sure there are all sorts of catchy slogans you can use and yet this is more advertising

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

than public relations.

There are things a street sweeping company can do in the community

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

such as painting storm drain grates and such and indeed in the end this also helps them wi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

th an easier clean up job. But what if we take the Cleaning Up the Community motif one step

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

further? How so you ask?

Well consider assisting the Police Department in a little commun

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ity policing and becoming the eyes and the ears of the community while out at night cleanin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g up the parking lots? Perhaps the participation in Neighborhood Watch Patrol might be a go

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

od public relations campaign? It costs nothing to implement it or participate. Here is a fe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

w reasons why street sweeping companies should be involved in such programs;

STREET SWEEPI

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

NG COMPANIES: Most of the activities done by street sweepers are at night in commercial and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

retail areas when nobody else is around. This is the time most likely to have vandalism oc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cur. The drivers may be oblivious to the surrounding activities, but if asked to help, will

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

gladly keep a watchful eye. The owners of these companies may also own other companies suc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

h as landscape companies. They may own only 4-5 street sweepers, but 3 times as many landsc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ape trucks. Ride on lawnmowers should have the stickers on them too. They are at parks and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

golf courses and people see them and will feel safer and be okay with the noise.

Participa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ting in a program like this develops goodwill and positively impacts its standing in the co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mmunity and really isn’t that what public relations is all about? Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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