Advice You - Business

You may think that writing press releases only works when you have important news to share or company announcements to make and that is wrong! You can write and submit press r

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eleases at anytime which will get published if you put an interesting slant to what you are submitting.

Here are some interesting ideas to help get your press rele

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

se picked up by the media:

1. Write a story about how your business fills a void in your community or solves a problem that is plaguing a lot of people.

2

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

If your company has a focus on charitable contributions, write up a press release about what your company is doing to help in the community.

3. Tell your story – wh

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ether you came from nothing to rise to something big or if you’ve built up your business with a personal struggle, write it!

4. Relate your story to what is happenin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

today – watch the news, check out what the “hot topics” are and find a way to spin your own story from that.

By writing and submitting a press release to the media,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you’ll receive free publicity and the best part is that most consumers will read an article before they’ll look at an advertisement. The idea behind that is consumers believe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

that a press release is written because there is an important story to read and they believe that advertising is simply paid for, a message from the company, and may not benefi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

them in any way.

Writing a press release isn’t a daunting task – most press releases really follow a basic template and once you write one, you can just copy it, re

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lace the information with your “new news” and submit again. However, when writing your press release, there are guidelines you should follow. Here are a few to get you starte

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

:

1. Make sure it is on company letterhead. If you don’t have letterhead, at least add your logo to the top of the press release. Add in as much contact informatio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n as you can fit. If the media wants to contact you to find out more information or to run a larger news piece, let them!

2. Underneath the logo, you should write t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e words Press Release in caps to be sure that the recipient of this news article knows it is a press release. If it is to be released immediately, add the words “For Immediate

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Release” and if you want it released on a certain day, add the words “To Be Released On…” and add the date where I have the “…”.

3. Come up with a really catchy head

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

line – what you think the news piece should be called. It’s also a good idea to create a catchy subhead as well so that the editor who receives your story is drawn in before h

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

/she has to read the entire article and so that it gives them a few ideas of their own on how this will benefit their readers.

4. Make sure the body is double-spaced

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and try to keep it to a three-page minimum. If you can tell your story in fewer pages, do so! When you end your article, add ### centered underneath the last paragraph. This

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

signifies to the editor that the story is over.

The format of a press release is actually quite simple once you get the hang of it. Just remember, allow the creati

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e process of writing a press release to be fun and open and you’ll come up with a much better story that will be sure to be picked up by the press.

Resources We R

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

commend

PRWeb.com – Press release submission service. Fast, easy and powerful!

I-Newswire.com – Another free or paid press release submission service

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What lengths do you go to effectively educate your customers and colleagues? Is your effort a watery dose of weak support with lukewarm staff and systems? Or are you serving a hot, fresh brew of potent answers, proactive ideas and positive, powerful insights?

You don't have to wait for money to start your business. The IRS will give you the money to start it if you know the secret strategy the author outlines in this article.

RFID, Radio Frequency Identification of products and the Internet makes it possible to insure that any single product can only be sold once. Cryptography is not necessary to insure that a once only sold item is not a counterfeit.

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