Advice You - Business

Working with small businesses and nonprofits, I am often asked for advice on writing a press release that is sure to get picked up by worthy media outlets. For those new to writing press releases, here are 10 quick ti

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ps to ensure your success:

Tip #1 – Your press release must be newsworthy. You can’t write a press release to say how great your company is without having a reason for saying so. OK, that’s not entirely true. You can

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

write a press release saying “ABC Company is the BEST widget maker in the world.” However, news outlets won’t listen. However, if you say “ABC Company was recently awarded a million dollar contract by the U.S. Governm

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ent to make widgets,” the media is much more likely to pick up your story.

Tip #2 – The first paragraph of your press release should summarize your news factually and succinctly. Leave out the modifiers like biggest,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

best, most sought after, etc. Keep it short and to the point. Details can be added in subsequent paragraphs.

Tip #3 – Dress up your press release with a pertinent quote from a company official or an industry expert.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

This not only adds credibility to the press release, but it is more interesting to read. It also provides media outlets with an additional contact name for further information.

Tip #4 – The end of your press release

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hould always contain a brief – no more than two or three sentences – about your company. Here’s an example: “ABC Company was founded by widget maker Tom Jones after he retired from Widget University in 1999. The compa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ny has grown exponentially since its early days, adding commercial and industrial to its line of widgets last year. For more information about ABC Company, please visit the company’s Web site at www.abccompany.com or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

all 888-555-1212.”

Tip #5 – Be sure to include contact information (name, phone number, e-mail address and Web site). While some people prefer to include this at the beginning of the press release, it is becoming mor

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e popular to include this information at the end of the press release. Regardless of where you choose to include it, make sure it is easy to find.

In addition to writing a press release that will get noticed, it is a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

so important to know to whom to send it.

Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press releas

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.

Tip #7 – If your audience is on th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e edge of another market, distribute it to both markets but change it slightly to make it more suitable to the second market. For example, I recently distributed a press release to the primary market of Whatcom and Sk

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

git Counties (Washington) with the title “Local Businesses Help Kick Multiple Sclerosis.” To make this newsworthy to the two counties to the south, I changed the heading to “Northwestern Businesses Help Kick Multiple

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Sclerosis.” This slight adjustment increased the likelihood that other markets would pick up the story.

Tip #8 – The Internet has become an incredibly useful tool for instantly distributing news at a low cost. My fav

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rites are PRWeb.com and PRLeap.com, although I have also used Free-Press-Release.com and SBwire.com. I love that these sites are inexpensive, easy to use, and they track statistics on each press release so you know ho

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

w many times it has been read, forwarded, printed, etc.

Tip #9 – Press releases can also be distributed in press kits. Normally sent to the media to announce new products or significant business changes, press kits a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e handy tools to share your company’s message consistently and inexpensively to a variety of media. Each press kit should, of course, include a press release of some kind.

Tip #10 – For companies who have a press or

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

media page on their Web sites, this is a great spot to include press releases. This not only increases a company’s key words, but it provides an easy place for customers and the media to find updates. When distributin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a press release, be sure to post it on your Web site.

While you can’t control when or if a given media outlet will carry your press release, following the above tips can improve your odds.

Copyright 2006 Dana Blozi

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Nebraska payroll has some unique aspects and conditions. Some of the details and laws are set out in this article including information concerning: tax withholding and reporting; unemployment insurance taxes and reporting; wage and hour laws; and child support withholding.

As recruiters, hiring managers and business owners, we need to continue to find and utilize new ways to find, attract and correspond with potential job candidates.

With the popularity and ease of use of desktop publishing, every employee can and usually creates and designs his-her own letters, presentations and virtually every document he o she needs to pass to a coworker, customer, etc. But the question is: Is everybody trained and capable of doing it in a manner that is aligned with the company’s image and goal? Is your business being consistent? or are you just another amateur?

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