Advice You - Business

Suppose you were given the task of selecting a restaurant for a special family celebration. Coincidentally, you read a single paragraph in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the local newspaper about a hometown chef who had just won a statewide cooking contest. This same story appeared right next to a half-page,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

four-color, expensive advertisement for another local restaurant.

Which of these two is most likely to motivate you to make a future reser

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

vation? Obviously, the short story has far more credibility than does a big, paid advertisement.

According to eWorkingwomen.com, “Free pre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s is one of the most powerful ways to spread the word about your business." Here's why:

• It hits either a targeted market or a general au

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

dience—with little impact on your sales and marketing budget.

• It gives you an edge on your competitors who don't use it.

• It is often

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ore credible than paid advertising—almost as if the media outlet is giving you its stamp of approval by featuring you.

• It often generate

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s more publicity.

• Publicity in newspapers, magazines, trade publications, and newsletters has a long shelf life. Even online publication

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

often archive articles that are featured at their Web sites.

• It can attract qualified employees by positioning your company as a great

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

place to work.

According to Monique Harris, president of The Connection Bank, “…when you talk about obtaining dirt-cheap publicity, sendin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

out news releases is the hands-down best method." For the cost of an hour or two of creativity and a couple of envelopes and stamps, you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

can actually land on the pages of the most popular publications, grace the cameras of the hottest talk shows or be interviewed on your favo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ite radio show.

News releases, also commonly called a press release, can be used for a number of reasons including: announcing a new renov

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ation or service, describing an upcoming event, or tying your information with some other timely news. They are normally only one page long

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as clearness and brevity are essential in this game. You can send them in via regular mail, fax (depending on the reporter—check first), or

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

… e-mail which saves paper and postage.

Don’t forget to send copies of press releases to existing and prospective clients. Always produce

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

more copies of a new release than you need for your mailing. Why? Clients view press releases as more important and factual than your expen

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sive sales collateral—they simply carry more weight.

For a great source of PR ideas, check out Joan Stewart's electronic newsletter, The P

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

blicity Hound's Tips of the Week. It is chock-full of tips, tricks, and tools for free publicity. Joan, a former newspaper editor, is a fre

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

quent contributor to newspapers, magazines, and trade publications. To sign up for her e-zine, visit her Web site at www.PublicityHound.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/33588/adviceyou-The-Art-of-Generating-Free-Press.html">The Art of Generating Free Press</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/33588/adviceyou-The-Art-of-Generating-Free-Press.html]The Art of Generating Free Press[/url]

Simplify the employee selection process by using these simple steps. The results will be increased retention and higher bottom-line, long-term profits.

When I stumbled across the company that I am with now, I didn't know anything about multi level marketing. I was a business owner with twelve employees. I went to the top of the company as a National Sales Director for Ameriplan. I also have on my team a distributor who has attained the status of National Sales Director.

Although Six Sigma has its roots in manufacturing, it works just as effectively in service industries. It's no secret that service environments, such as financial organizations, healthcare providers, retail companies, and hospitality organizations have a harder time applying Six Sigma principles.

Tags

Links

Advice You - The Art of Generating Free Press

Related Articles: