Advice You - Business

If you or your company are donating money to help non-profit organizations... and photo opportunities are an afterthought, you could be missing fabulous opportunities for publicity.

A good-quality,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

unusual photo is often the first thing that attracts a reader's attention. It serves as an anchor on the page. And often, a photo can tell its own story, without being accompanied by an article. Big

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

checks are still unusual enough that they will make the paper or the news.

Journalists say a good photo or an unusual photo can move your article from the back of a magazine or newspaper to the fron

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. Photos can be the deciding factor when you're pitching a story idea. An editor who knows that you can provide photos, or that their own photographer can take photos of something interesting, might

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e encouraged to say "yes" to your story idea. And while you are not donating the money for your gain.....why don't let the community know of your good deed?

Here are 12 tips for using photos and bi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

checks for publicity:

1. Make sure you have good-quality, above-the-shoulders photos of all your experts who are likely to be interviewed by the media....have these folks in the big check picture i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

possible

2. Consider asking your photographer to shoot "environmental portraits" of your experts. An architect, for example, might be shown holding several rolled up architect's renderings under he

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

arm. A construction executive can be shown holding a hard hat or other tools of his trade. Weekly newspapers that don't have big photo staffs would probably welcome these photos. Have these props a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ailable in the big check photo.

3. Have interior and exterior shots of your company available for the media. The interior shots can show people at work.

4. Submit big check photos with news release

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

about the donation.

5. Pie charts, bar charts and other graphics can often help readers understand complicated issues such as budgets. Offer to supply information to media outlets so they can creat

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

their own graphics to accompany the article they're writing about.

6. If you're sponsoring an event that doesn't necessarily warrant a story, call the photo desk at your local newspaper and let pho

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tographers know what's happening. Let them know that a big check will be involved.....they are still unusual and help get your photo published.

7. If a photographer from a newspaper or magazine tak

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s photos at your company, never demand to see the negatives, or dictate what photo they should use with the article, or ask for free copies of prints. The negatives are the property of the media outl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t, and the media maintains full control over their use. If you want prints, expect to pay for them. Try to ensure that the photographer gets a photo of the big check exchange.

8. When sending print

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to the media, be sure correct identification is on a sticker on the back of each photo. When sending several photos, slip a piece of paper between each one so the ink from the back of one photo does

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

't bleed onto the front of the photo behind it.

9. Avoid using big clunky photos at your website because they slow down the time it takes a page to load....big check photos on your website show that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you care and are active in the community.

10. In addition to the check passing photo, take a photo that illustrates what the money will be used for.

11. Make sure you offer all your images as digit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l photos that the media can access at your website, perhaps in a password protected area that the public can't access.

12. If you're sponsoring an annual event, take lots of photos yourself and offe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

them to the media the following year to be used for pre-event publicity. The big check photo can be used for many years.

Are you starting to get the picture? Photos and graphics can be a powerful

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ublicity tool-but only if you use them. You are doing a good thing with your donation.....let your clients and the community know what is going on.....it tells them a lot about you and your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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History is about to repeat itself again and China is coming online and working to out produce the rest of the world and become the leader in many industries. Of course they know, since they have been studying our methods of commerce that they need to develop their products and develop their brands.

Since my first consulting project almost thirty years ago, I have learned a lot about how to successfully manage consulting projects and the client/consultant relationship. Here are some ideas that may help you with your consultants (and your lawyers, accountants and other professionals).

Ownership in your heart if not in reality is important for self esteem and effective marketing of your opportunity. If you do not feel that what you are doing is from your own control, then you will not be very successful because your lack of conviction will be a stumbling block.

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Advice You - 12 Tips for Using Big Checks in your Publicity/Photo Op Campaign

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