Advice You - Business

If a tree falls in a forest and no one is there to hear it, does it make a sound? This rhetorical question that has provoke

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d thought for many years applies nicely to the quest for publicity. The first step to getting publicity is announcing yours

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

elf, or making the tree fall, and a professional and affordable way of asking the world for attention is the press release.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

With the rise of the internet, press releases have become even more useful than they used to be. The internet provides a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

colossal means of distribution that goes beyond the press releases of the old days that were seen by media professionals wh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o monitored newswires. Now, in addition to newswire services, press releases can be distributed online and be read by anybo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

dy that might be searching for the information that the release contains.

Many business people, even authors, often overlo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ok the possibilities of writing a press release, but it is a formulaic document that most competent people can produce by f

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ollowing a guideline. Like any basic news article a press release should answer these questions: Who? What? Where? When? Ho

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

w? and sometimes Why? A good way to approach writing a press release is to write down these questions and fill in the answe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rs. Then, all the necessary information has been mapped out and can be more easily combined into a professional quality pre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ss release.

The most essential element of a press release is what is called the news element. The release needs to be anno

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

uncing something that can be considered newsworthy. Examples of a newsworthy event would be receiving an award, publishing

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a book, starting a business, or expanding a business. It is important that the main subject of the press release be interes

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ting and timely.

After writing a press release many options exist for distributing it. The document can be sent to local m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

edia outlets, posted at your website, and distributed on the internet. Many companies specialize in distributing press rele

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ases on the internet for affordable rates and sometimes even for free.

A press release on the internet will increase the n

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

umber of people learning about your message. Another plus with the internet press release is that they can contain your web

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

site address and thereby produce traffic to your website. This makes the press release a very useful and versatile document

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

because not only does it have the potential of generating media coverage but at a minimum it sends readers to your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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