Advice You - Business

1) Dress To Impress

Research the style of the show and dress to suit - although you may look great more formally dressed than the interviewers, dressing a little more casually while maintaining your sharp grooming can be be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tter.

For example, seasonality and fashion comes and goes and if your wardrobe is like autumn, but your two hosts' clothes are dressed for the middle of summer, it is too different and not a good look or connection.

2) Check Your S

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

et Background

TV set backgrounds, which are out of your control, can be distracting. Watch the show beforehand to get a feel. For example a painting behind your head can be very distracting.

Here the angle of the camera, when on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you only, for the most part can give the perception of the left hand edge of the frame "growing" from your left shoulder. Many viewers can find this a little distracting, a bit like a photograph of someone standing in front of a tall tree wh

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ere the photographer has not considered the background and the tree protrudes from the subject's head.

3) Look At The Camera (in a natural way during conversation)

Often you spend most of the time looking at the presenter

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s which is natural. However these are not the people you want to connect with, so a suggestion for live interviews is you look directly into the camera more. This allows the people watching to look into your eyes while you are speaking.

For

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

example, try to arrange your position so that when you are speaking with the interviewers you also have some eye contact with the camera and therefore the audience at home.

Avoid looking down when you pause in the middle of a conversation.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

This does not look good. You may try to speak more accurately, but it is often much better to show it in a natural way.

4) Watch Excess and Distracting Hand Movements

Wow, this is hard. Some hand gestures, especially earl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y in an interview can be a little distracting. Try to restrict this movement... if you look at the people carrying out the interview they appear to deliberately have their hands planted firmly to restrict such movements.

Some of your hand m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ovements may take away from the point you are trying to make - especially when your hands are pointed internally and you lose your openness with the audience.

5) Dumb Down

The answers you give can be extremely informative

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, however sometimes people give answers with the purpose of sounding impressive rather than giving an answer that your audience can easily identify with.

Answer the most obvious question in a simple way

Often, this depends on how the inter

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

viewer asks the questions (they sometimes do them out of order), but there needs to be an initial question which illustrates why the topic is important.

If the why is answered in the end, initially your brain is distracted from the what bec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ause you don't know why a concept/message is important. Why, What, How, What if? is a good format to stick to.

6) Visuals Early

If there are some pictures, graphics or slide show about the topic use these early in the int

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

erview. It is a better way to get your message across, especially in a way that matches our strongest sense - visual

Well thought out props can also have a nice visual impact.

7) Seven Second Sound Bites

Analogies right

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t the end of an interview can lose their impact in the short time you have to deliver it. Often it is almost enough just to say that you use the analogy, without actually then describing the analogy. Often the 60 second grab of the analogy n

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eeds to be tightened because the audience gets a little lost in your explanation if you go into detail - you can't explain some complex concepts in a one minute spiel. Sometimes at the end of the interview the audience starts to lose interes

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t as they lose track of the story.

8) Try Not To Say 'erm' and 'er' Too Often

Enough said. Especially if you are the expert!

9) Be Culturally Sensitive

For example, a reference to Americans compared wi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

th Australians might not be taken well by...........the American audience, who might be tuning in to the programme.

You never know who is watching.

10) Smile More

Use you smile more! Your smile can be a point of differen

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ce (along with your own unique personal background or story!) Unless of course it is a very serious subject.

11) Less Words

There is a temptation to use too many words too quickly: less is often more.

This article was wr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

itten following feedback from Media Motivators readers who viewed a recent TV interview of the author.

If you missed it you can watch the TV interview here.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Help desk support services is confined to the technical related support for software, IT, telecommunication, logistic, medical, electronics, electrical, home appliances and many more consumable products.

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Advice You - 11 Deadly Sins of Live TV Interviews Even Seasoned Media Professionals Makeand How to Avoid Them

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